Spinradio

We join forces with Lindsay Kelley and John Shea from the sales/marketing podcast The Funnel to discuss some old-school sales tactics that actually work well with inbound marketing. You might be surprised at what you hear.

Video can sound "hard" or "scary" to some people but it's not difficult as it might seem. All you need are some clear goals and some basic planning. Kristen Craft from Wistia joins us to talk about how to plan out your video strategy, how to set goals that actually point to sales and how to implement video with minimal effort.

Inbound marketing is full of tactics like landing pages, social media content, email campaigns, SEO and other nerdy methodologies. But what about public speaking? Can you integrate this "old fashioned" strategy into your inbound marketing program?Public speaking opens a lot of doors. It's one of the best ways to grow your company and get leads.Develop your own speaking site with yourname.comAlways charge for speaking, but start low and gradually go higherIf an organization pushes back, you can choose to lower your price if the audience is rightPractice makes progressYou don't have to be famous to be a good presenter. It is within your reach. You can deliver good knowledge and be a good presenter in your space.Focus your presentations on what your company deliversBe specific with your titlesHave someone proactively reach out and sell youHave calls to action in the presentation Read more: http://blog.spinweb.net/how-to-use-public-speaking-in-your-inbound-marketing-program-spinradio-e68Follow us: @SpinWeb on Twi

We go over all the problems with the typical website RFP process and how to fix it. This is a must-listen for marketing directors who are planning a new website. Don't start writing that RFP until you hear this episode!Make it an RFI (Request for Information)Talk about Goals over FeaturesBe Up Front about your Budget RangeSeparate SEO/Marketing from your Website FoundationReplace Presentations with ConversationsMake a Decision based on Qualifications not PriceConsider Paying for a Consulting Project FirstRead more: http://blog.spinweb.net/spinradio-e67-how-to-write-a-better-website-rfpFollow us: @SpinWeb on Twitter

Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.2016Cold calling = a waste of time.Email is getting less effective. Email does work if it’s contextualized with stuff about your prospect.Like it or not, you have to figure out AdWords.Website content is still kingSocial & Blog work when done well (still rare)Don’t bother building mobile appsFigure out a way to give buyers a tasteCustomer = Marketing = Sales2026Get good at fat head SEO (be “the answer”)Invest in FacebookCan’t buy a “list” or “advertise” on private networksDiversity content from written to videoDon’t fight the bot/ai revolution - it’s comingAutomate as much as possible, including sales & marketingRead more: http://blog.spinweb.net/spinradio-e66-advice-for-marketing-and-sales-pros-in-2016-and-2026Follow us: @SpinWeb on Twitter

We are talking with Mike Donnelly from The Seventh Senth about the role of "account-based marketing."Look at the leads you have as far back as 6 months, send them a simple email.When prospect has received proposal and hasn’t responded:Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?Body: I haven’t heard back from you so I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.When prospect is in early communication stages (no proposal, but after about a month):Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?Body: I’m cleaning out my inbox and I realized I hadn’t heard back from you about X. I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.Read more: http://blog.spinweb.net/spinradio-episode-64-what-to-do-when-leads-go-staleFollow us: @SpinWeb on Twitt

In today's episode, we're discussing how to handle stale leads and prospects and how to potentially revive them (or let them go).

In today's episode, we invite Douglas Karr, Chad Pollitt and George B. Thomas to the show to discuss 'Disrupted' by Dan Lyons. The book is very controversial and is making waves in the industry. We'll discuss what it means for HubSpot, for inbound marketing in general and talk about some of the issues it raises for marketing and tech professionals.

We are discussing how marketing programs can succeed or fail based on how involved executive leadership is in the decision. Should your CEO be involved in things like agency selection, marketing strategy and website projects?Projects can be delayed without executive involvement if they come in later in the process.Sometimes business goals could get lost because the Marketing Manager doesn’t know about them.You can unintentionally tell the Marketing Manager that you don’t trust them when you insert yourself into his/her process/decisions.Commit to being involved in the entire process or commit to trusting your Marketing Manager to handle it.Read more: http://blog.spinweb.net/spinradio-episode-62-how-executive-involvement-leads-to-better-marketing-outcomesFollow us: @SpinWeb on Twitter

Enterprise website projects take time and money and with a project this complex, it's not always going to go smoothly. How do you keep your project on time and on budget?Keep your team small The larger the team, the longer the project will take. No more than 2-3 people who will be focused and who really know the brand.Know why you are redesigning Know and understand where you want to go with it and what the plan should be.Be aware it’s not a redesign, it’s a restructuring When you redesign, you have to think about restructuring your content as well.Commit to a content plan before starting Know who will be owning the content before you get started. Content is not always just copy/paste. It’s very time-consuming.Consider paying for planning If you leave the agency with many unknowns, they’ll most likely charge you more to account for those unknowns.Commit to a photography plan It’s good to be fun and yourself, but also understand who your audience - get professional photos. Make a decision beforehand so you’re

In today's episode, we will walk you through a mind-blowing new product from SpinWeb that will revolutionize inbound marketing. Get ready for SEO Powder™!

We are discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.reference: "How to Create 10x Content - Whiteboard Friday" from Rand Fishkin10x content is content that is 10 times better than any other content in its class. To compete, most companies need to create 10x content. It has to cut through the noise with these criteria:Great UI and UX on any device.Content has to have a different angle.Content has to create an emotional response.Content has to solve a problem.Content has to be in an unexpected medium.Read more: http://blog.spinweb.net/spinradio-episode-59-how-to-cut-through-the-inbound-noise-with-10x-contentFollow us: @SpinWeb on Twitter

We are discussing the advantages of being an early adopter in your business and marketing strategy. Does it pay to implement up-and-coming technology and tactics or is it better to wait and follow the rest of your industry?Those who started 3 or 4 years ago, you’ve built an audience and you’re ahead of the game.When you have the history, you build credibilityYou tend to build a foundation and you can more quickly reap the benefitsYou have a lot more room to gain momentum faster than your competitorsEmbrace an attitude of change and be OK with experimenting!Read more: http://blog.spinweb.net/spinradio-episode-58-the-advantages-of-being-an-early-adopterFollow us: @SpinWeb on Twitter

We are talking to Ash Ambirge from The Middle Finger Project. Our topic? "How to Write Exciting Content for Conservative Industries."How do you strike balance between human and professional voice? https://www.themiddlefingerproject.org/how-to-stop-writing-with-a-stick-up-your-ass/When writing blogs for healthcare providers, how do you avoid the content reading like a generic list of drugs? Find the fresh angle that feels like people haven’t heard before. Think about things from the POV of an alien. Find your target market’s thoughts.How do you deal with pushback from clients about content that’s more risque? External clients - reconsider whether or not this is the client you want to be working with. Internal clients - This is no different than any other sales opportunity.Read more: http://blog.spinweb.net/spinradio-episode-57-how-to-write-exciting-content-for-conservative-industries-guest-ash-ambirge-from-the-middle-finger-projectFollow us: @SpinWeb on Twitter

In today's episode, we're broadcasting a very special crossover episode with George Thomas and Marcus Sheridan from The Hubcast. Join us for a lively discussion of the state of Inbound Marketing, HubSpot trends, and what to expect at Inbound 2016.

We are covering "how failing can actually help you grow" as well as "what have Facebook and Google done now?"Special guest: Robby Slaughter, CEO of AccelaWork and author of "Failure: the Secret to Success."We have a huge cultural statement that you shouldn’t fail. So people are so afraid to fail.First question to ask: Has every campaign you’ve ever done gone perfectly and made you tons of money? Then talk about what went wrong and what you learned from it.Failing a test just shows what you know and what you don’t know. It’s a great map of what you need to study.Examples of spectacular marketing fails: A company sent an email that included the word “Testing” to his entire database. It was the best email he ever sent! Insurance agent posts on FB about a bad day. He got tons of calls/business from people!Read more: http://blog.spinweb.net/spinradio-episode-55-how-failing-at-marketing-can-help-your-company-growFollow us: @SpinWeb on Twitter

We are covering SEO ranking factors like trustworthiness and the burden of risk and how these factors can help or hurt your organization's search engine rankings.Demonstrating ExpertiseUsing case studiesTalking about social proofTalking about longevityDemonstrating AuthoritativenessTestimonialsReferralsCertifications/TrainingsLinks to your site from an authorityDemonstrating TrustworthinessWebsite design qualityWell-structured contentHow does your website affect your audience?Google puts a higher burden of proof on content that can affect health, well-being, or finances (YMYL)Read more: http://blog.spinweb.net/spinradio-episode-54-how-trustworthiness-and-risk-affects-your-seoFollow us: @SpinWeb on Twitter

We are speaking with John Jantsch, bestselling author of Duct Tape Marketing. We're thrilled to have John on the show to discuss the most important "one thing" you can do to improve your marketing results right away.Map your marketing foundation Identify your target market and their journey. You have to start with strategy.Explore potential marketing channels Figure out what channels work for you. Use new channels to make your current channels even stronger. You can’t be good at all of them. Pick those that work for you.Create a project catalog Map out the 3-4 biggest objectives for the quarter ahead. Tie some trackable goals to each objective. You should be able to get some focus on tactics that might actually help you achieve some of your stated goals.Execute focused project bets Start testing. When something does work, document it, and keep doing it. Don’t be afraid to fail.Read more: http://blog.spinweb.net/spinradio-episode-53-systematic-growth-and-your-marketing-plan-special-guest-john-jantsch-from-duct

We are speaking with Anese Cavanaugh (author of Contagious Culture and one of my favorite people) discussing the topic: “How to Have Productive Sales Conversations.”The prep work for the sales conversation can make or break it. Before you walk into the conversation you have to have 3 things:1. presence - be fully present2. intention - what is your intention for the conversation?3. energy - what energy are you bringing and is it authentic?Killers of sales conversations1. Lack of presence2. Beliefs that don’t serve you3. Lack of curiosity5 Steps to a productive sales conversation:1. Outcomes - what outcomes do you want from this meeting?2. What is the emotional impact you want to have on these people? How do I want them to feel? How do I want them to experience me?3. How do I have to show up in order to meet those outcomes and emotional impact?4. Beliefs - What beliefs do I need to hold in order to show up that way?5. What action do I have to take to make this happen?Read more: http://blog.spinweb.net/spinradio

Everything you ever wanted to know about setting up a podcast to expand your inbound marketing program.Podcasting is huge right now and very beneficial for all types of businesses. People tend to have more time to listen to a radio show than read an article.Why would you want to run a podcast? Keep yourself up to date in your industryMarketingHow to get started podcasting1. Decide on your theme. You want to keep a common theme so you’re not jumping around each episode. Don’t sell, instead teach.2. Decide what you want to teach. What questions do you get from your audience? Turn those topics into podcast topics.3. Think about who is listening. Make sure you teach in a way that will attract the person you hope is listening.4. Decide on type of podcast. Solo monologue, interview style, multiple hosts5. Pick a recording medium. You can use something as simple as the voice recorder on your phone, spreaker, google hangouts, skype, etc. If you are doing a podcast with another host in the same location, get a microph