Spinradio

We are discussing how marketing programs can succeed or fail based on how involved executive leadership is in the decision. Should your CEO be involved in things like agency selection, marketing strategy and website projects?Projects can be delayed without executive involvement if they come in later in the process.Sometimes business goals could get lost because the Marketing Manager doesn’t know about them.You can unintentionally tell the Marketing Manager that you don’t trust them when you insert yourself into his/her process/decisions.Commit to being involved in the entire process or commit to trusting your Marketing Manager to handle it.Read more: http://blog.spinweb.net/spinradio-episode-62-how-executive-involvement-leads-to-better-marketing-outcomesFollow us: @SpinWeb on Twitter