Spinradio

Michael signs off and share lessons learned in 22 years of business.

A smorgasbord of weekly roundup for today.

Many businesses are notorious for being slow to adopt new marketing tactics. So on the flip side, is being an early adopter a competitive advantage?

Promoting your content is harder than ever before. But all is not lost! We will share a number of ways to cut through the noise and get more attention on things like your articles, videos and other content.

We recently got a question about building an email list and how to do it ethically and legally. Ding ding! This is one of Allison's favorite topics.

Hey! Do you guys remember Quora? So do we. In fact, we've used it in marketing campaigns before. Who knew!

Everyone knows Facebook organic reach is pretty low these days. Should we just give up and stop worrying about? Maybe not. Turns out there are a few things you can do to improve your Facebook business page organic reach and possibly breathe new life into your Facebook presence.

Do you ever get frustrated when you get different data between different reporting platforms? Why does your HubSpot data look different than Google Analytics? Allison explains why on today's show.

We talk with Alex Byers about the tough digital marketing landscape and how trusted partners can lead to business success.

Taking a deep dive into the world of structured data and how it impacts your organic search results.

In our inaugural "listener rap session", Heather Chastain joins us to discuss: How can small businesses/brands navigate the new FB and IG algorithms and still reach their target audiences? Do you suggest Instagram pods? Why/why not? What are the best marketing tools for small businesses brands to invest in? What does a website need these days to capitalize on SEO?

Do you want a custom design but you're on a "theme" budget (also known as champaign taste on a beer budget)? Today we discuss the pros and cons of building a website from an existing theme vs paying for custom design.

ROI is the holy grail of the C-suite. As marketers, we're constantly pressured to provide it. So how do we measure the results of our marketing even when we think we can't?

Breathe new life into your email marketing.

Confused about how much to spend on your digital advertising? Let's walk through how to determine what to spend and where.

We weigh the pros and cons of creating your own custom application vs. using a pre-existing third-part application.

If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings. In this episode, we'll discuss five Local SEO basics that range from super easy to mildly technical. Here's what you need to do.

There are a lot of ways to ruin your website. While we don't have time to cover them all, we're going share a few of the major things to avoid to make sure your website doesn't end up as a sub-par asset.