Spinradio

At SpinWeb, we firmly believe that culture is the fuel that powers great businesses. We're taking this episode to peel back the curtain on our culture and how it affects our productivity as well as some tips on how flexibility and workplace culture can impact marketing results.

Is link-building still effective for SEO? If so, is there a right and a wrong way to do it? Zeal Caiden from Publicity.ai is making big waves in the world of organic search and joins us to explain how to use inbound linking to give serious fuel to your SEO campaigns.

A rowdy romp through the maze of SEO myths. Links! SSL! Keywords! What's fact and what's fiction! Find out as we debunk and discuss the most popular SEO myths that just won't die.

Some followup information on GDPR (and we may have been wrong about something!) + a discussion on SEO in the age of AI-powered search.

A discussion on modern digital marketing and how private communities and customer referrals and reviews are a stronger component than ever.

Everyone is interested in getting high rankings on Google. But who has time to keep up with all the ranking factors? Have no fear... let's discuss the most important factors to focus on.

The General Data Protection Regulation (GDPR) is a new law that regulates how businesses are collecting, using and processing data from EU citizens. So how does it affect your marketing program?

With Facebook in hot water over privacy issues as well as big changes in its ad platform, many marketers are re-evaluating their social strategy. We'll share our take on the state of social marketing including perspective on the major players and how to invest your time and money.

What's the most critical signal of a successful outcome when it comes to a website project? Planning. Most people don't really get it. We'll dig into what goes into website planning and why it takes so long.

Facebook is in hot water as a result of the recent spotlight on the Cambridge Analytica Crisis. How will this affect social marketing moving forward? What players are poised to gain ground as a result and where should you be investing future efforts?

Google Data Studio is free and is a powerful way to craft custom marketing dashboards for your boss, board or leadership team. Most people don't really know how to use it or what it's capable of. We bring the magic to you and teach you how to look like a hero by using it for executive reporting.

Business relationships are built on trust and how your business is presented online is a marker of that trust. Why are so many websites out of date and overdue for a redesign? And how does this affect trust? We'll discuss a comprehensive list of things that create trust with your website visitors.

Now that we have mature digital tools to use in our marketing efforts, for years now we've been told that "everything is measurable" and that we should expect to be able to see ROI from everything. But has our obsession with data, ROI and measurement caused us to become less effective?

Organic search brings in the most qualified visitors (at a more consistent rate) than any other digital marketing channel. So why is it so hard to explain to bosses? Let's find out. Also: is Facebook losing users?

Allison gives us a primer on how to write for SEO in 2018. Also: podcasting numbers are revealed in the wake of Apple's new stats, and the evolution of audio listening habits of millennials.

2018 is the year that you finally start a podcast for your business. We'll walk through a virtual consulting session on why and how to get started.

Inbound links are good for SEO, right? But are all links good? Can some be harmful? We discuss "toxic" links and how they could actually be damaging your SEO.

Facebook has made a bombshell of an announcement that is going to affect businesses and how they use Facebook. Are you ready for the change?

Special guest: Nick Wangler from Developer Town discussed what we can learn from the Trump campaign. No matter what your political perspective, this one is a fun discussion.

A very Google-oriented episode! We discuss how AdWords does (and doesn't) affect organic search. Also, unpacking AMP and direct traffic in Analytics.