Spinradio
E138: Has Our Obsession With Data Gone Too Far?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:34
- More information
Informações:
Synopsis
Now that we have mature digital tools to use in our marketing efforts, for years now we've been told that "everything is measurable" and that we should expect to be able to see ROI from everything. But has our obsession with data, ROI and measurement caused us to become less effective?
