Spinradio

We are speaking with John Jantsch, bestselling author of Duct Tape Marketing. We're thrilled to have John on the show to discuss the most important "one thing" you can do to improve your marketing results right away.Map your marketing foundation Identify your target market and their journey. You have to start with strategy.Explore potential marketing channels Figure out what channels work for you. Use new channels to make your current channels even stronger. You can’t be good at all of them. Pick those that work for you.Create a project catalog Map out the 3-4 biggest objectives for the quarter ahead. Tie some trackable goals to each objective. You should be able to get some focus on tactics that might actually help you achieve some of your stated goals.Execute focused project bets Start testing. When something does work, document it, and keep doing it. Don’t be afraid to fail.Read more: http://blog.spinweb.net/spinradio-episode-53-systematic-growth-and-your-marketing-plan-special-guest-john-jantsch-from-duct