Spinradio

Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.2016Cold calling = a waste of time.Email is getting less effective. Email does work if it’s contextualized with stuff about your prospect.Like it or not, you have to figure out AdWords.Website content is still kingSocial & Blog work when done well (still rare)Don’t bother building mobile appsFigure out a way to give buyers a tasteCustomer = Marketing = Sales2026Get good at fat head SEO (be “the answer”)Invest in FacebookCan’t buy a “list” or “advertise” on private networksDiversity content from written to videoDon’t fight the bot/ai revolution - it’s comingAutomate as much as possible, including sales & marketingRead more: http://blog.spinweb.net/spinradio-e66-advice-for-marketing-and-sales-pros-in-2016-and-2026Follow us: @SpinWeb on Twitter