Synopsis
SpinRadio is your digital marketing and sales radio show for marketing directors and sales managers. A lively and sometimes irreverent take on the industry, it has been described by some reviewers as "digital chocolate" and "more satisfying than a Netflix binge."Between the cheeky banter and deep industry expertise provided by the hosts, SpinRadio brings you the most accurate and USEFUL digital marketing and sales knowledge bombs while keeping you awake and entertained. Hosted by Michael Reynolds and Allison Gibbs, SpinRadio broadcasts every Friday at 10am Eastern LIVE.
Episodes
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E90: Real Talk About Managing Online Event Registration
09/12/2016 Duration: 59minOnline event registration seems to be a sticky issue with many organizations. From ticket selling fees to process logistics, events can be a headache when it comes to processing the attendees. We've seen it all in the past 20 years we've been in business and it's time for some real talk about how to think about event registration and how to make it work for you.Also in Weekly Roundup:What the Microsoft acquisition of LinkedIn means for you, How to Stop Lifehacker.com and Reddit.com Fake Google Analytics Referral Traffic, Facebook threatens LinkedIn with job opening features and Meet Twitter's New Product Head (He Doesn't Tweet Much).
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E89: Website Security Guidelines
02/12/2016 Duration: 59minIs your website secure? Find out as we discuss website security guidelines with our Senior Software Architect, Chris Antoine.Also in Weekly Roundup: Big news for Snapchat (is that a thing?) and cool moves by LinkedIn for veterans.
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E88: Our Favorite Digital Marketing Tools for 2017
18/11/2016 Duration: 43min2017 is right around the corner and it's a good time to audit your digital marketing toolbox. Is there anything you could do without to save some budget? Is there anything you need to do your job better? Join us for a dazzling roundup of the best digital marketing (and sales!) tools that the SpinWeb team is in love with.Plus, some scary stuff from Adobe, MOAR Facebook updates and lots of HubSpot goodies. Also, a tangent for sales pros that may rock your world: video voicemails!
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E87: Gold Nuggets from #INBOUND16 (Live from Boston)
11/11/2016 Duration: 48minJoin us as we broadcast live from HubSpot's INBOUND Conference in Boston. We will talk with friends and business experts in attendance and share our best gold nuggets.
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E86: Top 20 Marketing and Business Lessons Learned Over 20 Years
04/11/2016 Duration: 56minSpinWeb has been in business for 20 years and we've seen a lot. We'll share 20 of our best marketing and business lessons.Also:* SEO update on exit intent interstitials* How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
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E85: How to Correctly Format Content on Social Media
28/10/2016 Duration: 53minMost organizations use social media to distribute content. However, it often ends up looking terrible because some basic formatting guidelines are overlooked. Learn how to make sure your social media content looks great and represents your brand well.Also in Weekly Roundup:* New Call-to-Action Button Options for Facebook Pages* Google's desktop search could be out of date compared to mobile results soon* Vine is dead (yawn)* Google's New Fonts Chip Away at Written Languge Barriers* Facebook Doubles Down on its Strategy for Live
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E84: Marketing Lessons from Hamilton the Musical
14/10/2016 Duration: 38minThink a Broadway show can't teach us about the current state of marketing? Join us as we walk through what our team learned from being Hamilfans.
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E83: Digital Marketing Trends That Will Affect Your 2017 Marketing Budget
07/10/2016 Duration: 46minReady for 2017? We'll walk through marketing trends that may or may not have an impact on your budget. What can you fund with confidence and what can you leave behind?
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E82: How to Implement a Branding Project with a Website Redesign
30/09/2016 Duration: 39minAn enterprise branding project is a big undertaking. So is an enterprise website project. How do you do it all in the right order and on the right schedule to ensure a successful rollout?Also in Weekly Roundup: An analysis of Google's latest algorithm update.
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E81: How to Create a Podcast On the Go
23/09/2016 Duration: 32minA listener asked us how to maintain a podcast using only a mobile phone. This can be useful if you run your podcast on the go. We'll cover some tips for mobile podcasting.
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E80: How to Speed Up Your Website
16/09/2016 Duration: 49minSearch engines and even social networks are placing more emphasis all the time on website speed. Can your website keep up or do you run the risk of being penalized for slow load times? Find out how to optimize your website for speed in this episode.
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E79: How to Use Instagram for Business
09/09/2016 Duration: 45minPoint, click and post. Instagram is taking social media to a whole new level but it's not just about selfies anymore. Businesses everywhere should start paying attention to the marketing they are missing out on.
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E78: What You Need to Know About SEO for Bing
02/09/2016 Duration: 44minIn the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google. But the game is always changing, and a challenger is rising in the ranks: Bing.
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E77: How Acting Like a Child Makes You Better at Digital Marketing
26/08/2016 Duration: 34minLearn why acting like a little kid might be just the thing your digital marketing needs to see a boost.
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E76: How to Talk About Money Without Flipping Out
19/08/2016 Duration: 48minIn today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point.
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E75: How to Run an Agile Digital Marketing Strategy
12/08/2016 Duration: 40minThe days of planning out a big clumsy 12-month marketing calendar are over. That doesn't work anymore. The world moves too fast to predict what you will need 12 months down the road. So what do we do? Enter agile digital marketing.
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E74: 5 Ways to Use Facebook Advertising for B2B
05/08/2016 Duration: 38minMyth: Facebook is good for B2C advertising but it doesn't really work for B2B. Fact: Facebook can be the most powerful social platform in a B2B lead generation context. We'll discuss how along with digital marketing and sales news from the week, including the latest shiny thing from LinkedIn and an update to the SEO rules on 301 redirects.
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E73: It's Not a Mobile Only World
29/07/2016 Duration: 35minWe're hearing a lot these days about desiging websites with a "mobile-first" mindset. But are we compromising when it comes to other screen sizes? Are we ignoring desktop users? Learn why mobile first does not mean mobile only.
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E72: How to Integrate Inbound Marketing Into Your Conference Strategy
15/07/2016 Duration: 41minMany companies spend thousands of dollars attending conferences and trade shows as exhibitors with mixed success. Is inbound marketing compatible with a conference or trade show strategy? Can you integrate the two together? And how the heck do you generate leads at a conference, anyway? Let's find out.
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E71: How to Build Meaningful Referral Traffic to Your Website
08/07/2016 Duration: 42minMeaningful referral traffic is good for SEO and good for bringing people to your website but how do you earn it? Does guest posting still work? Paid social? PR? Tim Hickle from MilesHerndon joins today's episode as a co-host.