Synopsis
SpinRadio is your digital marketing and sales radio show for marketing directors and sales managers. A lively and sometimes irreverent take on the industry, it has been described by some reviewers as "digital chocolate" and "more satisfying than a Netflix binge."Between the cheeky banter and deep industry expertise provided by the hosts, SpinRadio brings you the most accurate and USEFUL digital marketing and sales knowledge bombs while keeping you awake and entertained. Hosted by Michael Reynolds and Allison Gibbs, SpinRadio broadcasts every Friday at 10am Eastern LIVE.
Episodes
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E110: The Best Advice for Marketers in 2017
12/05/2017 Duration: 19minA roundup of some stellar marketing advice for today's marketing professionals.
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E109: How One-Click Unsubscribe is Destroying Your Email List
05/05/2017 Duration: 21minWe are talking about marketing best practices.
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E108: Half of Page 1 Google Results are HTTPS
28/04/2017 Duration: 25minIs it time to finally get serious ahout SSL? Spoiler alert: YES.
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E107: How to Use Your Meta Tags Effectively for SEO
21/04/2017 Duration: 21minAn updated list of Meta tag do's and don'ts. Plus, more drama around the $3.8M Indy.gov website project.
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E106: 2017 Local Search Ranking Factor Survey Results
14/04/2017 Duration: 29minLots of stuff today... SEO reports, Facebook organic tips, Twitter woes, and updates on some tools we've been trying, like LIVE CHAT!
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E105: LinkedIn Launches Lead Gen Forms
07/04/2017 Duration: 18minLinkedIn just introduced a game-changing update for businesses: lead forms.
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E104: Google's New SEO Update Targets Low-value Content
31/03/2017 Duration: 26minGoogle continues to penalize low-value content with another algorithm update, Also: A/B testing in Google Analytics.
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E103: Key Components of a Lead-generating Website
24/03/2017 Duration: 23minA discussion on yesterday's webcast from Allison covering the do's and don'ts of website conversion optimization.
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E102: The ROI of Sponsoring Events | Your Boring Corporate Blog
17/03/2017 Duration: 29minIs there any ROI to sponsoring events? We'll discuss this as well as how boring your corporate blog is.
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E101: Social Advertising Budget Tips, Google's Free Images and Hyperlocal SEO
10/03/2017 Duration: 23minDid you know there is a way to make sure you only get free-to-use images from Google Images? Also: how to set the right budget for social media advertising. And some hyperlocal SEO goodness from Moz.
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E100: Typography and Marketing, AWS Outage and Why Outsource Social Media?
03/03/2017 Duration: 27minWhy typography matters in your marketing. Plus we talk about the ramifications of the Amazon Web Services outage and how Michael surprisingly still thinks it's an argument for cloud hosting. Plus, thoughts on why now is a good time to outsource social media (not what you think).
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E99: Google Search Console, Twitter's "Time Out" Box, and an SEO Hack Based on Date Stamping
17/02/2017 Duration: 23minCan you trust Google Search Console? | Twitter starts putting abusers in “time out” | The Keyword + Year Content/Rankings Hack | YouTube says it now has automatically captioned 1 billion videos
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E:98 Today's SEO: Natural Language, Voice Search and Local Optimization
10/02/2017 Duration: 29minHow does SEO work today? Short answer: not like it used to. Well, sort of like it used to. Well, it's complicated. Special guest: Sean Van Guilder, Director of SEO for Point It.
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E97: How to Increase Organic Search Traffic by Re-publishing Articles
03/02/2017 Duration: 25min"MOAR SEO!" We all want it, right? Well, what if we told you that you would get better search engine rankings without having to publish brand new content? Do you want to take the red pill?Also in Weekly Roundup:* SnapChat files for IPO
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E96: Busting the "I Want WordPress So I'm Not Locked In!" Myth
27/01/2017 Duration: 29minWordPress is extremely popular but is it all that it's cracked up to be? Join us as we destroy the notion that WordPress keeps you from being "locked in" to a proprietary CMS.Also in Weekly Roundup:Zoom now streams webinars to Facebook Live and YouTube Live
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E95: Blogging for Traffic, Lead and Sales: A Case Study
20/01/2017 Duration: 29minA lot of marketers talk about blogging as if it's magical fairy dust that can bring all sorts of leads and sales to your company. Does it live up to the hype? As it turns out, it does. We'll unpack a case study from one of our clients demonstrating how consistent blogging can lead to a steady increase in website traffic, leads and sales.Also in Weekly Roundup:* Google to Introduce New Google+, Retire Classic Version* Facebook Automated Rules: Automate Ad Maintenance
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E94: How Font Licensing Works
13/01/2017 Duration: 28minDo you know how to properly license fonts? Are your web fonts legal? Are we scaring you by asking these questions?
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E93: How to Manage Remote Marketing Teams
06/01/2017 Duration: 29minRemote working is becoming more popular as technology allows us to be productive anywhere. While remote teams can be very effective, there are some best practices that can help everyone collaborate more successfully. We'll discuss the tools, policies and guidelines used by successful remote marketing teams.
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E92: Our Favorite Things of 2016
23/12/2016 Duration: 44minCould 2016 have been any weirder? Let's kick back and talk about things that made us happy this year. We're asking our readers, listeners, and clients to tell us their favorite things of the year, like best movie, best Netflix binge, best blog, podcast and more. Sharing some of the results on the episode—we promise not to talk about Hamilton too much.
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E91: Why Data is Killing Marketing
16/12/2016 Duration: 46minAs digital marketers we are all obsessed with data, right? Prove this! ROI that! But is this killing our mojo and actually hurting our business growth?Also in Weekly Roundup:Facebook offers split testing on ad campaigns, Facebook now flags and down-rates fake news with the help from outside fact checkers and 9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles.