Spinradio

We are talking with Mike Donnelly from The Seventh Senth about the role of "account-based marketing."Look at the leads you have as far back as 6 months, send them a simple email.When prospect has received proposal and hasn’t responded:Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?Body: I haven’t heard back from you so I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.When prospect is in early communication stages (no proposal, but after about a month):Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?Body: I’m cleaning out my inbox and I realized I hadn’t heard back from you about X. I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.Read more: http://blog.spinweb.net/spinradio-episode-64-what-to-do-when-leads-go-staleFollow us: @SpinWeb on Twitt