Spinradio

We discuss the pros and cons of reposting your content on third-party websites like Medium or LinkedIn.The biggest risk is that it takes away from your search traffic.Another risk is giving the other site getting more exposure.Some sites don’t allow duplicate content. Understand the policy of the other site.There is a small chance that Google could penalize you.Always say ‘this article originally appeared at www.mysite.com’Read more: http://blog.spinweb.net/spinradio-episode-50-should-i-repost-my-content-on-external-websitesFollow us: @SpinWeb on Twitter

We tackle the details of user experience on the web and how it affects your bottom line.Try 1-column layout instead of multiple columns You can guide the user and tell a story better If you force the reader to think, you’ve already lost themTry giving a gift instead of closing the sale right awayTry showing your call to action more than once Either multiple times on a page or on multiple pagesTry recommending instead of showing equal choices Highlight the option you want the user to purchase People want to follow recommendationsTry undos instead of prompting for confirmation Prompting for confirmation is dehumanizingRead more: http://blog.spinweb.net/spinradio-episode-48-user-experience-and-why-its-importantFollow us: @SpinWeb on Twitter

We kick off the 2016 season of SpinRadio with a deep dive into the "3 words" exercise and why it's better than New Year's Resolutions.Michael's 3 words for 2016 Bold - make decisions Evolution - always be innovating Income - focus on income-producig activitiesAbby's 3 words for 2016 Consistency - stay totally consistent especially with things that are working Communicate - keep everyone in the loop as to what I'm doing Control - take back some of my time and limit what I allow to interrupt my scheduleRead more: http://blog.spinweb.net/spinradio-episode-48-three-words-that-can-make-2016-your-best-year-everFollow us: @SpinWeb on Twitter

Google+ and Facebook updates. Free SSL certs for everyone! New HubSpot CRM features. Mobile websites vs mobile apps and where to invest. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Reference: Whiteboard Friday from MozPeople spend much less time on mobile web vs. mobile appsThere’s much more traffic overall on mobile webThe top apps are dominating the app usage 25-50 apps that are the top apps that account for 80%-90% of all app usageEvery business should be optimized for mobile web (fully responsive)From 2010-today desktop usage hasn’t decreased (even increased a little)Always invest in mobile webInvest in an app if: specific features you need that can’t be done via mobile web - push notifications, etc. If you can be among the top few hundred apps in the world If your app can beat the retention rate odds (beyond 90 days) If you have an incredible app development team that knows everything about appsIf you’re not going to make it the best app in its class, don’t bother in

Google / SEO stories, Facebook advertising updates, How to use guest writing for publications to boost your inbound marketing program, As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Writing for publications within your industry can really boost your own content strategy. There are tons of industry sites that have a lot of traffic that could benefit your company.The pitch: Give them something useful first. Ex. 10 suggestions for improving your website, etc.Link to other posts on that publication’s site.Find ways to link to relevant influencers from the article.Link to something that has some action to it. Ex. call to actionMake sure your bio has good information with links.Be on time with your article.Proofread your article.Help them promote your article.Read more: http://blog.spinweb.net/spinradio-episode-46-how-to-generate-leads-by-writing-for-publicationsFollow us: @SpinWeb on Twitter

Google search display updates, podcasting in 2016 and the PC is not dead. How to Fail at a Sales Call. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Not researching the company before calling. Researching makes you sound intelligent and gives you common ground to have a conversation about. You can research via your CRM to see what they’re doing on your site, check out their LinkedIn profiles, Twitter feed, or Facebook.Not leading in with what they’ve done that has caused you to call them. Don’t lie about how you got their informationNot treating prospects with respect or giving them credit for being smart.Read more: http://blog.spinweb.net/spinradio-episode-45-how-to-fail-at-a-sales-callFollow us: @SpinWeb on Twitter

The weekly round up of the latest marketing news, A deep dive into your biggest marketing challenges.1. Challenge: Not enough time to do everything.Take a step back and figure out what is going to help you achieve your goals. Unless you have unlimited resources, you’re never going to hit every single thing. It’s about prioritization. Get really, really good at 3-5 things as opposed to being just OK at 15 things.Being busy does not = being productive.Get the data to see where you’re getting the best traction and do only what works best.Develop a process/system to work in things you “don’t have time for”.2. Challenge: Challenge: Getting leads to respond to emails and phone calls.Make sure you know what types of leads you’re contacting. Active, passiveGive referrals to prospects if it’s not a fit for you.Marketing and Sales teams need to be in communication.3. Challenge: Low Budget.If you’re struggling to get traction, you will have to spend time or money. If you don’t have the time, you will have to find the mo

Podcasting comes to Google Play, Snapchat privacy issues, and Wix in the SEO doghouse. An interview with the guys at Sigstr and how email signatures might be the new shiny.Special guest: Dan Hanrahan from SigstrEach department has its own goals. Customize the email signatures according to the goal.DON"T embed an image in a signature. Add hosted images instead.Make sure email signatures add value.Always include a clear call to action (that's clickable).Read more: http://blog.spinweb.net/spinradio-episode-43-smart-marketing-through-email-signaturesFollow us: @SpinWeb on Twitter

Love Letters from Google, How to Use LinkedIn for Marketing, Is Pinterest Your New Social Media Platform.Dustin Clark - Element ThreeWe have the power to collect data and use that data to make decisions. Yet, people are so focused on getting their content up that they're missing the basic, smaller things like meta descriptions, etc.3 Things People Are Missing1. Emphasis on quality over quality2. Search3. Meta DataSEO and user experience are inextricably linked.When someone finds your site in Google, if the meta description doesn't tell the user what to expect when they click, they will either not click or will leave your site quickly when they don't find what they want.Search engines use bounce rate and page load times to determine rank.There are all kinds of free tools out there to give you data about how your site is performing. Use them!Read more: http://blog.spinweb.net/spinradio-episode-42Follow us: @SpinWeb on Twitter

A special security-focused episode for marketing pros and business people. Don't save passwords in your browser.Passwords are stored in plain text, easy to access.Always set computer screen saver to lock after 2-5 minutes and require a password to unlock.Disable automatic login on your computer.Disable guest account.Use a password manager app like LastPass or Dashlane.Use 2-step verification everywhere you can (email, social media profiles, CMS).Cell phones should have a minimum of a 4 digit key to unlock and require the passcode be re-entered immediately after being locked (should auto-lock after one minute).Cell phone should be configured to erase their data after 10 failed passcode attempts.Password are never stored on paper, in text files, or in any other system other than LastPass.Read more: http://blog.spinweb.net/spinradio-episode-41-the-marketers-guide-to-internet-securityFollow us: @SpinWeb on Twitter

Highlights from #InboundBarCamp

Dropbox and LastPass updates, New Facebook lead features, A discussion of web site​ usability mistakes, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.Mistake: People tend to look at their website only from the marketing perspective and totally ignore the usability.Fix: Take the user experience and usability into account as well.Mistake: Dropdown menus on navigation.Fix: Condense navigation to remove sub navigation or sub navigation is in the sidebar or on interior pages.Mistake: Slide Show on the Homepage - Study: Less than 1% of people were clicking on anything in the slideshowFix: Put something more static/stationary in that space or update the image on page refresh. #SpinRadioMistake: Huge blocks of content.Fix: Spend more time on content organization. A well-organized site leads to a happy user. Every touchpoint along the way makes a big difference in conversions.Mistake: Thinking of the homepage as the main entry point.Fix: F

Death to Stock Photos, How to Stop selling SEO Services, Patience in the sales process, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration

The importance of social media response in business, Email signature marketing, Custom website design vs theme-based websites, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

An amazing advertising fail, Professional Etiquette for Social Media Profiles, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

Gold nuggets from the HubSpot Inbound Conference in Boston. We share our best takeaways with you.

Hashtags!, Avoiding Humans, Password Management, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

Lots of app/tech updates, Mastering sales producitivy, Question from listener, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

Common Sense and Copyright, How Email Marketing Continues to Evolve, Exciting times at SpinWeb! Mainly travel...but exciting!, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

Social media #fails and Facebook updates, Should you outsource your marketing?, Sports News and Marketing, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration