Spinradio

We tackle the details of user experience on the web and how it affects your bottom line.Try 1-column layout instead of multiple columns You can guide the user and tell a story better If you force the reader to think, you’ve already lost themTry giving a gift instead of closing the sale right awayTry showing your call to action more than once Either multiple times on a page or on multiple pagesTry recommending instead of showing equal choices Highlight the option you want the user to purchase People want to follow recommendationsTry undos instead of prompting for confirmation Prompting for confirmation is dehumanizingRead more: http://blog.spinweb.net/spinradio-episode-48-user-experience-and-why-its-importantFollow us: @SpinWeb on Twitter