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Google+ and Facebook updates. Free SSL certs for everyone! New HubSpot CRM features. Mobile websites vs mobile apps and where to invest. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Reference: Whiteboard Friday from MozPeople spend much less time on mobile web vs. mobile appsThere’s much more traffic overall on mobile webThe top apps are dominating the app usage 25-50 apps that are the top apps that account for 80%-90% of all app usageEvery business should be optimized for mobile web (fully responsive)From 2010-today desktop usage hasn’t decreased (even increased a little)Always invest in mobile webInvest in an app if: specific features you need that can’t be done via mobile web - push notifications, etc. If you can be among the top few hundred apps in the world If your app can beat the retention rate odds (beyond 90 days) If you have an incredible app development team that knows everything about appsIf you’re not going to make it the best app in its class, don’t bother in