Spinradio

We are covering "how failing can actually help you grow" as well as "what have Facebook and Google done now?"Special guest: Robby Slaughter, CEO of AccelaWork and author of "Failure: the Secret to Success."We have a huge cultural statement that you shouldn’t fail. So people are so afraid to fail.First question to ask: Has every campaign you’ve ever done gone perfectly and made you tons of money? Then talk about what went wrong and what you learned from it.Failing a test just shows what you know and what you don’t know. It’s a great map of what you need to study.Examples of spectacular marketing fails: A company sent an email that included the word “Testing” to his entire database. It was the best email he ever sent! Insurance agent posts on FB about a bad day. He got tons of calls/business from people!Read more: http://blog.spinweb.net/spinradio-episode-55-how-failing-at-marketing-can-help-your-company-growFollow us: @SpinWeb on Twitter