Spinradio

We are talking to Ash Ambirge from The Middle Finger Project. Our topic? "How to Write Exciting Content for Conservative Industries."How do you strike balance between human and professional voice? https://www.themiddlefingerproject.org/how-to-stop-writing-with-a-stick-up-your-ass/When writing blogs for healthcare providers, how do you avoid the content reading like a generic list of drugs? Find the fresh angle that feels like people haven’t heard before. Think about things from the POV of an alien. Find your target market’s thoughts.How do you deal with pushback from clients about content that’s more risque? External clients - reconsider whether or not this is the client you want to be working with. Internal clients - This is no different than any other sales opportunity.Read more: http://blog.spinweb.net/spinradio-episode-57-how-to-write-exciting-content-for-conservative-industries-guest-ash-ambirge-from-the-middle-finger-projectFollow us: @SpinWeb on Twitter