Maximize Your Social With Neal Schaffer

For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up your B2B sales team for success, including:Identify how you can help sales via different sales stagesMap marketing content to a sales cycleUnderstand the collaboration process between sales and marketingKey Highlights[01:02] Introduction of podcast guest, Pam Didner[04:44] Pam Didner's Book[4:57] What is Sales Enablement?[7:08] Different Sales Stages[10:30] Best Content Strategy Practice[13:07] The Importance of Building Relationship With Your Sales Peopl

If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you.Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization.Key Highlights[03:31] Why and How Every Business Should Become More Influential[04:24] Become The InfluencerYou, as the leader of the company or brand, should be the influencer. Leverage your title and be more active in social media because you are indirectly representing your company or employee.[06:22] Setting Yourself As A Role Model To Your Employees[08:12] Leverage Others ContentUse your employee's success stories and use their content as part of your social media profile and make them a hero.[10:37] The Importance of Having an Internal Training System[11:42] Invest and Empower Your EmployeesIf you want your employees to do better and shine

If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we discussed:SEO applied to your YouTube channel and videosGetting SEO value from social media postsContent marketing strategies: coming up with hooks, getting links not just social shares, etc.This is a longer than average episode as I got a TON of value from this interview - I am confident that you will as well!Key Highlights[2:13] Introduction of Podcast Guest, Stephan Spencer[4:43] Who is Stephan?[8:03] The Value You Can Get from SEO[11:09] Stephan's Advice on Getting Started at YouTube for SEO[16:13] The Best Tactic in Embedding YouTube Videos in Your Blog[18:44] Ninja Techn

"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business.More importantly, learn why there is no one-size-fits-all approach to the subject and how you need to be creative in designing funnels that truly serve and deepen relationships with both your prospective and present customers.Key Highlights[03:07] What Are Funnels?[04:40] How Do Funnels Works?[06:55] The Process of Looking at Funnels[09:41] Other Definitions of FunnelsAside from the traditional definition of funnels, what are the other definitions that apply to funnels?[12:15] Why Retargeting Is Effective?[13:09] How to Build Relationship With PeopleBuilding relationships with people and your target audience is critical if you are trying to offer products and services to them. How do

Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?Christoph will help you better understand and utilize livestreaming with his advice on:The evolution of livestreaming as a differentiatorHow to integrate livestreaming into your strategyTools and tricks of the tradeKey Highlights[01:21] Introduction of Podcast Guest, Christoph Trappe[03:13] Christoph's Journey of Content Marketing and Storytelling[05:50] Why Do I Need to Always Tell A Story?[08:20] Rules on Paragraphs[10:02] Tools for Content Writing[14:34] Why Livestreaming Is A Strong Strategic Differentiator in Content Marketing[21:56] Integrating Live Streams into Marketing Strategy[23:47] Content Repurposing[24:26] Christoph's Recommendations on Content Repurposing[26:51] NPR Approach[27:48] Tools and Tricks You Can Use for Live Streaming[33:

Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do.So what are you waiting for? Listen to this episode and build your own influence as a company or brand!Key Highlights[03:15] Employee Advocacy[03:56] How Can I Make My Business More Influential?[04:26] Building Influence[06:36] Other Approaches Where You Can Yield Influence[09:30] Things People Look At When Collaborating[10:43] Why Building A Large Following Is Better Than Small Following?[11:28] The Funnel of Social Media Relationships[14:36] How You Can Build Better Influence Than Your Competitor[15:27] Leveraging Social Platforms[16:49] Micro-targeting Options[17:44] The Things You Should Be Looking At When Setting Up Social Media Dashboards[19:25] Why Do You Need To Delineate Marketing From Your Social Media?[19:59] Things You Can D

Why are some entrepreneurs successful while many others fail?Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment".John shares some of his findings with us and teaches us the steps we need to take to find whatever uncommon success we are looking for.Key Highlights[01:26] Introduction of Podcast Guest, John Lee Dumas[05:47] What is Entrepreneur on Fire?[08:17] Why Some Entrepreneurs Succeed And Some Fail[11:50] The Importance of Niching Down[14:15] The Next Steps To Being A Successful Entrepreneur[16:16] 17 Chronological Steps Roadmap to Financial Payments[19:14] John's Favorite Step to Financial Payments[22:05] The End Goal[27:16] What Is The Common Path?[29:25] How John Lee Came About Writing His Book[

Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must-read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing.Key Highlights[01:39] Introduction of Podcast Guest, Jason Falls[05:55] Who is Jason and What He Does?[08:43] How Jason Introduce Influencer Marketing to His Clients[12:21] The Story Behind "Winfluence: Reframing Influencer Marketing to Ignite Your Brand"[15:02] What Jason's Book Covers?[20:46] How Does Jason Measure Success Of The Metrics?[22:07] The Process of Content Creation[24:17] Jason's Recommendation on Creating Influencer Marketing Campaigns[26:32] Why Finding the Right Influencer Matters[31:52] You

Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand?This is what brands are doing by investing in Facebook Groups for their customers, and in doing so, they are investing in a community that can scale their influence.Many digital entrepreneurs are doing the same for their customers of their digital programs.I have decided that the next step to scale my own influence is in the creation of such a community. Listen in for my thoughts and plans for my new Group Coaching Membership Community, Digital First - and learn how you can become one of my founding members!Key Highlights[02:59] My Journey to Scaling Through Community[03:59] The Story Behind My First and Second Book[06:08] How Being A Consumer Yourself Helps You Understan

How does one go about building influence in a crowded market?I often go back to my own background in B2B sales and look at habits, partnerships, and focus.That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice.Today I am joined today with the co-founder of the simple yet powerful CRM for small businesses selling B2B, Jeroen Corthout of Salesflare.In this interview we discuss:Focus on habits rather than goals: consistently deliver value in focus areas, rather than focusing everything on goal metricsExpand outside your own influence by leveraging the influence of others: partner up in every possible way with people who reach the same audienceReal expertise is hard to find and extremely valuable, so focus on attaining the highest possible quality (e.g. don't have copywriters write your content; pick your expertise niche; etc.)Key Highlights[01:26] Introduction of Podcast Guest, Jeroen Corthout[03:15] Who is Jeroen and wha

New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media?Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you with detailed hand-holding to help you navigate around the app and create a focused strategy that will help you Maximize Your Social Influence, even on Clubhouse.If you're looking for an invite to the app, make sure you sign up to receive marketing communications from me on my website https://nealschaffer.com to get a chance to be invited when I get new invites to share!Key Highlights[00:40] Introduction[03:46] The Basics of Clubhouse[04:35] Clubhouse Number of Users[07:05] How Can I Download and Get Into Clubhouse?Where can I download the app and how can I create a profile to get into it?[09:53] How Clubhouse Works[11:02] Who Should I Follow on Clubhouse?Is Clubhouse the same as other social media networks where I should just follow random people?[12:

Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?This episode is for you!I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books.In this interview we discuss:The power of helping before selling and why books enable you to market and sell at a more sophisticated level.The unique advantages of short, helpful books (shooks) and why often a short book is a smarter strategy than a traditional book.The essential ingredients to authoring an effective shook.Key Highlights[03:59] Introduction of Podcast Guest, Mike Capuzzi[07:25] How Mike's Journey to Using Books to Increase His Influence Started[12:03] Concept of Using Books in Increasing InfluenceWhat is the idea of using books to increase my influence? How can books give me authority

Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse.Episodes Mentioned:110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]81: Ello? What's all this talk about ELLO?48: How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]Key Highlights[01:30] How I Got Into Clubhouse [03:51] Clubhouse in the Analogy of Google Plus[06:35] How Can I Keep My Clubhouse Connection Back to My Network[08:26] How Invites Work[08:55] The Utilitarian Use of Social Media Network[11:42] Creating Room in Clubhouse[12:43] The Viral and Discoverability Aspect of Clubhouse[13:03] What is a Club?[14:20] Why

This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry!Even if you are not involved in real estate, I highly recommend you listen to this episode as it gives you my best practices in using social media as part of your personal or business brand whether you are in sales, marketing, a business owner or an entrepreneur. I believe that real estate agents and brokers make up the largest number of salespeople in the United States, and considering that each one also is their own business owner, they need to be savvy at both sales and marketing. They also cannot meet their customers physically, so there is also

What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand.Episodes Mentioned:192: My Marketing Technology Toolstack for 2021191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]Key Highlights[03:39] Evolution of Social

Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that my listeners can learn a great deal about influence from.Our New Podcast!The School of Influence Podcast with Amanda Russell and Neal Schaffer: https://podcasts.apple.com/us/podcast/school-influence-podcast-amanda-russell-neal-schaffer/id1544198952Key Highlights[02:13] Introduction of Podcast Guest, Amanda Russell[04:40] Who is Amanda?[09:27] Transitioning from Athlete to Being An Influencer[12:58] How Amanda Got Into Marketing and Advertising[16:44] Amanda's Youtube Journey[19:14] The Starting Point for Amanda for

This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase https://frase.ioClearscope https://clearscope.ioWriter Marketplaces & ToolsUpwork https://upwork.comWriterAccess https://writeraccess.comCopyscape https://copyscape.comBlogger Outreach ToolsRespona https://respona.comPostaga https://postaga.com/Apollo https://apollo.ioBacklink Monitor ToolsLinkody https://www.linkody.com/Linkio https://linkio.comLinkMiner https://linkmine

As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a two-part series.Even if you are not using WordPress or you think you have all of the plugins you need, I highly recommend you give this episode a listen so that you can hear about some functionality that your current website might not have!Links for Select Tools Mentioned in the Episode:Ad Inserter: https://wordpress.org/plugins/ad-inserter/CoSchedule: https://nealschaffer.com/coschedule [affiliate link]Fanciest Author Box: https://fanciestauthorbox.com/Featured Images in RSS for Mailchimp & More: https://wordpress.o

Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand:How to move from shy introvert to showing up onlineWhy the idea that some people might not like you is a good thing.How to best navigate all of the marketing advice and choices you have online into your own context.This episode will dive into the psychology of how to become a better entrepreneur and marketer online.Key Highlights[01:27] Introduction of Podcast Guest, Bob Gentle[06:17] How to Begin the Process from Being Shy to Showing Up Online[12:45] Why You Need To Show Up[15:40] Should You Worry About Negative Reactions?[18:18] Be Yourself![19:52] How To Put Context Of Your Own[20:34] What is a Content Portfolio?[20:53] The Differences Between Short-term, Medium-term, and Long-term Investments[25:03] Why Having

Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships.Key Highlights[02:55] The Concept of Social Media Relationships[04:29] Why Are You Not Getting More From Social Media?[05:17] Social Media Is About Collaboration[07:36] The Funnel of Social Media Relationships[08:05] Getting Your Audience In The Tier of Followers and Engagers[09:28] Social Share of Voice[12:25] Why You Should Not Ignore Engagements From Your Followers[17:28] The ROI of Deepening Relationships With People[18:18] Why You Need to Incite Word of Mouth Marketing[21:06] Working With Influencers[23:53] What Can You Get from Collaboratin