Maximize Your Social With Neal Schaffer

In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all.That social network is Pinterest, and the dominating tool is Tailwind.Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind supports.Key Highlights[04:09] Introduction of Podcast Guest, Melissa Megginson[06:14] What is Tailwind and How Melissa Started[08:39] Pinterest's Evolution[11:28] What Type of Pins Should I Be Posting?[15:30] Melissa's Advice When Creating Idea Pins[17:37] Best Format and Practices for Video Pins[18:03] Does Repurposing from Other Platforms Work?[21:51] What is Tailwind Create?[24:38] Tailwind Communities[29:53] Best Practices and Recommendations for Pinterest Ads[31:52] How to Do Keyword Research on Pinterest[33:24] What Makes

Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding.This is why a mindset of never-ending experimentation is critical for success in digital and social media marketing as well as if you have a digital product or service. But its not just experimentation that is important: Equally important is understanding when you need to pivot and then actually making that alignment.To me digital marketing is art, which is why the creative aspect excites me on a daily basis. I sincerely hope that you find some inspiration in this episode.Key Highlights[01:54] How Neal Created His Membership CommunityThe story of how Neal's membership community started and why it was now called the "mastermind of business leaders".[05:29] Why I Like Setting Up Quarterly Flags[06:55

The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success?Well, worry no more because, in this episode, we have the experts and the combined force behind The Product Boss Podcast -- Minna Khounlo-Sithep and Jacqueline Snyder, who will help you make your dreams come true! Join me as we learn everything you need to build a successful product-based business - and the importance that you need to always place on relationships.Key Highlights[01:28] Introduction of Podcast Guest, The Product Boss -- Minna Khounlo-Sithep and Jacqueline Snyder[02:26] Who Are The Product Boss?[03:42] How "The Product Boss" Started[05:42] How Marketing Products Changed in the Age of Social Media[08:46] The Most Effective Way of Connecting with Your Customer[10:13] Will Produc

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out the other ways you can create content that will rank high on search engines and the real value that SEO offers.Key Highlights[02:53] Introduction of Podcast Guest, Neil Sheth [05:21] How Neil Got into SEO and Content Creation [08:44] What does an SEO agency do for their clients?Neil shared what an SEO agency do for their clients and why clients should hire one.[11:24] The Process of Creating Customized Plan for Each CustomerNot all plans are alike. Customers get customized plans for each of them based on where they&apo

Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not?These were the questions I have been struggling with, and a series of events, including my recently attending Podcast Movement, let me on a journey to rebrand this podcast, changing it from Maximize Your Social Influence to Your Digital Marketing Coach. Learn all of the reasons why I did so and what takeaways it might have for you and your brand and content in this first episode of Your Digital Marketing Coach.Key Highlights[0:53] Introduction to Your Digital Marketing Coach Podcast[03:05] Why Should I Consume the Content I Am Publishing?[5:34] Moving from Social Business Unplugged to Maximize Your Social Influence[07:05] Why Do I Need to Do Something Different to Stand Out?[08:51] Your Content Has To Be

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today.If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb.Key Highlights[1:37] What is Hey Summit?[4:35] How Rob Started Hey Summit[10:44] Hey Summit Case Studies Success Story[12:28] Different Types of Events[16:50] Should I Go for A Broad Topic or Niche Subject?Choosing a subject or topic to discuss in a virtual summit can be challenging. Should I go for a broad topic or a niche subject?[21:05] Categorizing Subject and Topics[25:21] How to Create a SummitLearn the steps and important elements when creating a summit.[28:10] Rob's Advice to Companies Doing Webinars/Virtual Summit[31:21] Mistakes to Avoid W

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media?But the thing is, should you really make social media platforms your business?In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence.Key Highlights[1:16] Monetizing Social Media[1:38] My Social Media Marketing Journey[5:31] The Importance of Having a Product When Monetizing Social Media InfluenceWhen monetizing social media, you need to understand the difference between running a business and leveraging platforms. You need to have a product or business first, then use social media platforms to promote them, not making these platforms your business.[07:08] Determining Your Content Medium [08:38] What Platform Should I Create Based on My Content Medium?[10:40] Crea

The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business. Key Highlights[4:30] Why podcast is now being preferred as a business tool[7:50] Strategic ways of leveraging your podcast[12:25] Using podcast for expert interviews[14:41] Using your podcast to build relationships and connections[16:49] Interviewing influencers in your podcast[19:18] All about Podcast Domination[20:20] How to grow and monetize your podcast[21:43] Podcasting trends you should be aware of[24:26] Podcasting for SEO purposes[26:27] Connect with Luis[27:08] Final thoughtsNotable QuotesIt’s the relationship th

We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself?In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just personal branding but also in Social Media Marketing in general.  He has worked with the Jordan government and Zain telecommunications network before opening his own consultancy on the same. Tune in to listen to the interview as he shares his journey, and how you can transform your own personal brand.Key Highlights[02:57] About Khaled ElAhmad[04:07] Where it all started with personal branding and digital marketing[07:28] Shifting from content creation to creating own content[07:54] The three types of content[09:22] Moving

Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how.It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to build a successful business. In today’s episode, I share with you how you can take advantage of the opportunities available and maximize your ROI by having a team help you with your content creation efforts. Whether you’re seeking to create content for your websites, social media, or YouTube, this episode explores why having a team can really be crucial in maximizing your potential. Notable Quotes●      I believe that there’s not enough good content in the top search results. If you can create great content that represents the

Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better.In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to SEO results faster and easier.” Bill has also worked with HubSpot as the Senior Inbound Marketing Consultant, and as the Acquisition Marketing Manager with Drift. Tune in and listen to Bill sharing about Frase and trends in content and SEO that you need to know in 2021.Notable Quotes●      The process of going from an idea to an article that gets traffic from google, the easiest thing you can do is keyword research.●      We’re not trying to just give you tools to do stuff faster, better, and cheaper. That’s already helpful.

There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration.This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence you can obtain from Paid Social.Key Highlights[01:38] Ways to Expand Social Influence[03:03] Fundamental Things About Advertising on Social Media That We Tend to Forget[05:33] The Objectives[06:06] cost Per Click vs Cost Per Impression[09:20] Ad Set Level[11:34] Interest/Demographics[13:17] Funnel of Social Media Engagement[19:05] How Paid Social Media Works[19:42] The Creatives[24:00] Getting People Closer Down to the Funnel[25:56] Making Customer An AdvocateNotable QuotesWhen we think about influence, we ideally want to at

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today.Key Highlights[01:49] Introduction of Podcast Guest, Tom Augenthaler[03:47] Tom's Journey to Influencer Marketing[06:47] Little Case Study[09:19] How Have Things Changed Today[14:12] Tom's Advice on Approaching Influencers[15:45] Ways You Can Begin Collaboration with Influencers[21:02] The Education Curve[23:34] Must Have Tools[27:38] Final Thoughts[29:47] Connect with TomNotable QuotesIt's not really so much about social following, which can matter depending upon the the objective of the campaign, of course, but it's more about expertise and knowledge and street cred. So do the influencers have the chops? As I like to call it? Do they? Do they have that expertise and ex

The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as well as digital and social media marketing in general.Employer Branding[02:43]Employer branding is a crucial concept to understand if you work in human resources or a corporate executive. It is about branding your company as a place where people would love to work. With the economy starting to open up, the labor market will be as intense as before the pandemic began. [04:56]You can say all the great things about your products and services, but when someone else has an opinion about you, as a company, that begins to have an impact. Companies like Google and Facebook already have tremendous brand equity where they don’t even need employer branding. [05:25]To implement e

Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one.If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business.If you are intrigued by the potential or running a virtual summit or event for your business, this episode is for you. I interview one of the thought leaders in the space, Liam Austin, where we discussed:which virtual event is right for youhow to sell more of your signature offer from your eventhow to get recurring revenue on autopilotThis interview actually influenced me to begin preparing my own virtual summit which I hope to unveil in the near future! If you are interested in launching your own virtual summit, in addition to reaching out to Liam, make sure you check out HeySummit [affiliate]!Also, if you are a fan of the podcast and want to join my free mont

If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business.As a content creator, the greatest respect you can pay me is in implementing what I teach.In launching my group coaching membership community Digital First, I realize that many people get stuck with their digital marketing and simply don't execute. You can listen to as many podcasts and read as many blog posts and watch as many YouTube videos as you like - the information you need is all there, but if you don't begin on the journey of execution you can't be on your way to business success. Yes, this is a topic you've probably heard before, but I wanted to send you all a reminder based on recent conversations and executions I have seen in my own community. You don't have to join my community to become successful at digital marketing, but if you don't have a network of "doers" to surround yourself with and be inspired by,

You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content?Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what insights for our social media strategy we can find from doing so.Some of the things we talked about in this episode include:Finding an effective social content strategy is hard. It's a blend of art and science that requires constant experimentation and refinement. To do so effectively, you need strong tools at your disposal that go beyond the limited analytics available natively from social platforms.The first 24 - 72 hours are critical for assessing content performance. You want to establish a strong early trajectory for your content to rank highly in search and boost organic discovery.Benchmarking content perform

I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about the details.Strategically creating, editing, and uploading my first YouTube video ever made me feel like I "finally" started taking podcasting seriously back in 2019, 6 years after my launch!Similarly, I have had a YouTube channel for some time, but it is only very recently where I have decided to be a little more strategic and intentional about the videos I post.I am still very early in my journey, but these are the 13 actionable tips for YouTube that I wish someone had taught me, and they are tips that I don't see in the blogosphere.Hope you'll join my on my YouTube journey here:  https://youtube.com/nealschafferKey Highlights[3:17] How to Strategically Approach YouTube[7:33] First Tip to Maximize YouTube Influencer[9:03] Second Tip: Finding Role ModelsThe importance of finding role models in your niche.[11:13] Third Actionable Tip in Approa

Look at your social media analytics, and you will probably notice that those posts that were or included a video component probably performed the best. This should be no surprise as video is perhaps the most powerful form of content that helps to create trust and connections unlike any other content medium.There is no better person to guide us on how to leverage videos in our social media TODAY than Kate Skavish, co-founder of the video marketing platform Wave.video. Listen in as Kate teaches us how to be relevant by including videos in our marketing content mix and helping us stand out by providing tips on how to make better videos consistently.Key Highlights[1:12] The Power of Video[3:36] Introduction of the guest, Kate Skavish[5:01] How Kate Started with Video Marketing[6:43] Leveraging Video Content to Create Trust and Connection to Your AudienceIn what way video can help create trust and communicate feelings to your audience?[11:11] The First Step to Including Video In Your Marketing StrategyThe differen

Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a social "voice" and allow you to engage with both prospects and clients in social media as well as your email subscribers. I will show you the exact steps I have taken to outrank formidable competitors in building my own Library of Content in this episode.Key Highlights:[02:07] Library of contentHow can I strategically create a library of content in one year?[7:22] How Am I Going to Get Discovered on Google?[09:46] Targeting Relevant KeywordsThe library of content starts with understanding what are the relevant keywords to target[12:24] Importance of Curating the Right Keywords[13:33] Creating a Content Schedule[15:12] What is Search Intent?[17:19] Pl