Maximize Your Social With Neal Schaffer

There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration.This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence you can obtain from Paid Social.Key Highlights[01:38] Ways to Expand Social Influence[03:03] Fundamental Things About Advertising on Social Media That We Tend to Forget[05:33] The Objectives[06:06] cost Per Click vs Cost Per Impression[09:20] Ad Set Level[11:34] Interest/Demographics[13:17] Funnel of Social Media Engagement[19:05] How Paid Social Media Works[19:42] The Creatives[24:00] Getting People Closer Down to the Funnel[25:56] Making Customer An AdvocateNotable QuotesWhen we think about influence, we ideally want to at