Maximize Your Social With Neal Schaffer

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today.Key Highlights[01:49] Introduction of Podcast Guest, Tom Augenthaler[03:47] Tom's Journey to Influencer Marketing[06:47] Little Case Study[09:19] How Have Things Changed Today[14:12] Tom's Advice on Approaching Influencers[15:45] Ways You Can Begin Collaboration with Influencers[21:02] The Education Curve[23:34] Must Have Tools[27:38] Final Thoughts[29:47] Connect with TomNotable QuotesIt's not really so much about social following, which can matter depending upon the the objective of the campaign, of course, but it's more about expertise and knowledge and street cred. So do the influencers have the chops? As I like to call it? Do they? Do they have that expertise and ex