Maximize Your Social With Neal Schaffer

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media?But the thing is, should you really make social media platforms your business?In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence.Key Highlights[1:16] Monetizing Social Media[1:38] My Social Media Marketing Journey[5:31] The Importance of Having a Product When Monetizing Social Media InfluenceWhen monetizing social media, you need to understand the difference between running a business and leveraging platforms. You need to have a product or business first, then use social media platforms to promote them, not making these platforms your business.[07:08] Determining Your Content Medium [08:38] What Platform Should I Create Based on My Content Medium?[10:40] Crea