Maximize Your Social With Neal Schaffer

A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.Robert will help enlighten you on:- How some companies are using targeted podcasts as part of their outbound sales and marketing.- What is a branded podcast?- How can podcasts help bridge the communication gap during covid?Episodes mentioned in the show:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsKey Highlights[02:52] Introduction of Podcast Guest, Robert Loewenthal[05:11] Who is Robert and Whooshkaa?[06:45] How Robert Come Up with the Name Whooshka[11:49] Using Podcast As Part of Outbound Sales and Marketing[15:52] How Podcasting Work Traditionally[17:16] Private Podcas

We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better.But is that really the case?I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something that requires a fraction of the resources and will help you become more successful!Episodes mentioned in the show:186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content? A "Fresh" Look at Content MarketingKey Highlights[01:34] Content As The Currency of Social Media[04:26] Old Content Still Bring Value[05:31] The Supply and Demand of Content

Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on:the four pillars you can implement into your content strategy so you never run out of content ideashow to be more consistent with content creation without it consuming your timethe actions you need to take to ensure you get more engagement with your content online.Key Highlights[00:59] Introduction of Podcast Guest, Mariah MacInnes[04:41] How Mariah Got Into Content Marketing[08:55] Implementing Content Strategy with Four Different Pillars[12:40] Educating Through Storytelling[13:25] The Importance of Listening to Your Audience[14:49] Why You Need to Share[17:25] How 4 Pillars Work Differently[22:22] How to Be Consistent in Content Creation[23:20] Repurposing Content[24:38] Create Content Strategy Based On Your Personality[29:52] Actions To Do To Ensure Engagement from Content[31:00] Look At Your Statistics![31

As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.If content is the currency of digital and social media, where should we be investing our content creation efforts going forward?Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward.Episodes mentioned in the show:179: The What, Why, and How of PodcastingKey Highlights[01:19] Where Should We Be Making Strategic Investments Moving Forward?[02:50] The Problem With Social Media[05:55] How Social Media Should Be Displaced[06:39] The Lifespan of Content in Social Media[07:39] Content Mediums[10:14] You Need to Be Everywhere![11:00] Which Medium Should I Strategically Focus On?[12:06] Going All In[12:55] Redefining Social Media Strategy[13:28] Content Discoverability and Longevity[14:22] Final ThoughtsNotable QuotesI

Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically:Why whatever you do in digital and social media, your messaging should be focused on your audience and not yourselfHow to create an audience-centric mindsetHow to revise your digital and social media marketing strategy with your audience in mindKey Highlights[02:59] Introduction of Podcast Guest, Mitchell Levy[04:58] Who is Mitchell?[06:46] Understanding the Area of Audience Pain Point[10:17] Value Proposition[11:46] Examples of Brands that Articulates Their CPOP[15:54] How to Put Your Mission Statement Into Your Branding[17:22] What is CPOP?[18:25] The Three-Step Process to CPOP[22:53] How Mitchell Recommends His Listeners to Foster An Audience Centric Mindset[26:21] The Process of Creating An Audience-Centric Mindset[27:56] Mit

You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check.You're probably doing all of the above, but you're still not ranking in Google - why?That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions.The final frontier of SEO and ranking in search engines is in generating backlinks. And if you want to generate backlinks you need to be proactive in doing so.This episode will hopefully be an eye-opener for you as I introduce my own research and methodology so that you can maximize your own social influence.Episodes Mentioned in the Show:181: How to Optimize Your Content Publishing on Your Blog and Social Media177: The 11 Blogging Mistakes Your Business _Might_ Be Making160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Highe

Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include:How the pandemic has effected our decision-making powerThe power of mastermind groupsHow "natural networking" - in a new way - can help you scale your business quicklyKey Highlights[03:28] Introduction of Podcast Guest, Philip VanDusen[07:22] The Effects of Pandemic in Networking[08:39] Things About Social Media that Influencers Need to Pay More Attention[11:13] Why People Need Confidence and Affirmations[14:51] Imposter Syndrome[16:24] Why You Need to Reach Out[19:13] What People Are Missing Out Because of COVID?[20:49] The Guild Effect[23:58] What Made Philip Decide In The Mastermind[27:11] How To Go About Finding Mastermind?[36:03] Difference Between Mastermind And Group Coaching[38:18] Connect

As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!Episodes mentioned in the show:137: How To Optimize Your Blog Posts For Higher Search Rankings An

If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer.  You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn out, and how to leverage your book to grow your business.Episodes mentioned in the show and related spisodes:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts149: How to Become a Published Author [Lee Constantine from Publishizer Interview]Key Highlights[03:31] Introduction of Podcast Guest, Josh Steimle[05:06] How Josh Started Marketing and His Writing Career[07:10] Why Books Are the Best Way to Influence Business Audience and Leaders[12:00] Getting Acc

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?Podcasts are easier to create than you might think.They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!Episodes mentioned in the show:175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsLinks mentioned in the show: (affiliate)External Microphones for Podcast Recording:Samson Q2U: https://amzn.to/32WJJn9Audio Technica ATR2100: https://amzn.to/3j3LOnaBlue Yeti: https://amzn.to/32TWoqWRODE Podcaster: https://amzn.to/3iSKW4uPodcast Hosts:Buzzsprout: https://nealschaffer.com/buzzsproutLibsynAnchor.fmCaptivateWhooshkaaOutsourcing Help:Fiverr: https://nealschaffer.com/fiverrUpworkPodcast Audio Recording SoftwareSquadcast: https://nealschaffer.com/squadcastZencasterZoomSkypeGoogle MeetKey

The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Key Highlights[03:07] Introduction of Podcast Guest, Jay Baer[05:20] Who Is Jay and His Books[09:05] Jay's Advice To Other Businesses On Resetting Marketing Strategy[10:58] The Power of FAQs[13:41] Jay's Advice on Post-Coronavirus Customer Experience[17:36] Three Things Customer Care About[19:16] Why You Need To Be Quick?[23:40] Making Your FAQ Better[32:21] Pivot Needs

I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see businesses make yet very few podcasters or people in the blogosphere talk about. I hope after listening to this episode you will have a much more strategic look at blogging and how impactful it can be for your business.For those of you interested in my fractional / outsourced CMO service, please contact me here: https://nealschaffer.com/contact/Episodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankin

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1.  How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue.Key Highlights[06:05] Introduction of Podcast Guest, Joe Pulizzi[8:00] Where to Start Resetting Content Strategy After the Pandemic[12:10] Content Energy[14:57] Creating Emotional Connection Using Digital Tools[23:36] Understanding Who's Engaging in Your Content And Who's Not[31:10] Instilling Passionate Influencers Into Content Marketing[33:57] Strategies and How to Build Audience In A Recessionary Environment[40:38] Different Subscriber Channels That Drive Revenue[43:06]

I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level.By teaching you what I have experienced and learned, I believe you will not look at podcasting the same just as The Age of Influence and this podcast have hopefully helped you look at influencers and influencer marketing in a completely different way.Key Highlights[05:00] Why Podcasts Are Great Medium[05:55] Why I Got More Into Podcasting[06:50] The Reason I Become Passionate About Getting Onto Other People's Podcasts[08:28] How To Get Bloggers Talk About You[10:33] Benefits Of Interviewing Other People In Your Podcast[13:55] Building Relati

Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why:1. People think innovation is only about the products and services they sell, and why they're wrong and missing a huge growth opportunity. 2. There are things that iconic companies with big budgets do that you can learn from and apply right away for your business...if you know how.3. You too can learn how to innovate through a simple, repeatable, scalable formula for how to take inspiration from any brand, experience or situation you have, and turn it into extraordinary outcomes for their business - startups, established Fortune 100 brands, and any organization in between. Key Highlights [01:45] Introduction of Pod

Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing.Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two books on the subject in 2009 and 2011, I would argue that the potential has always been there. Similar to influencer marketing, marketers have tended to dismiss LinkedIn when they talk about social media marketing options. As part of my role as an educator, I have been creating a free ebook for sometime with best practices for using LinkedIn, and I'm psyched to announce that my newest version is now available for download. Listen to the full episode for an introduction and details on how to get your free copy!This ep

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:an insight into how c-19 is bringing even more change to marketingsome perspective on marketer's fear of becoming irrelevantwhat are the skillsets marketers need in the near futureThis episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen revie

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Key Highlights [03:21] My Advice to Fresh Graduates Who Want to Enter the Business[04:33] How to Gain Experience?[06:14] How to Build Core Skills[07:38] The Other Way to Build Track Record[09:16] Reaching Out To Local Marketing Agency[10:41] My Instagram Giveaway[11:18] SummaryNotable QuotesI think social media marketing, digital media, influencer marketing a little bit different, but it's easier to be seen, so long as you are trying to build more influen

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Key Highlights[00:39] Introduction of Podcast Guest, Valerie Christopherson[01:05] Who Are Global Results Communications?[03:47] Changes In Earned Media[06:36] The Most In-Demand Type of Media Right No

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Key Highlights[02:48] Engaging Employees As Influencers[03:31] How Influencers Are Categorized?[05:44] Entities That Have Most Brand Affinity[06:43] The Way of Looking At Employee Influence[13:26] Why You Should Treat Your Employees Better[15:25] How To Convert Employees Into Influencers[16:33] Legal Issues Related To Employee Advocacy[21:19] The Importance of Employee Influence Training[23:14] Things That Go Into Employee Influencer Training Program[26:49] Leveraging Employees As Part of Content Creation ProcessNotable Quotes They found that how you treat