Maximize Your Social With Neal Schaffer

Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically:Why whatever you do in digital and social media, your messaging should be focused on your audience and not yourselfHow to create an audience-centric mindsetHow to revise your digital and social media marketing strategy with your audience in mindKey Highlights[02:59] Introduction of Podcast Guest, Mitchell Levy[04:58] Who is Mitchell?[06:46] Understanding the Area of Audience Pain Point[10:17] Value Proposition[11:46] Examples of Brands that Articulates Their CPOP[15:54] How to Put Your Mission Statement Into Your Branding[17:22] What is CPOP?[18:25] The Three-Step Process to CPOP[22:53] How Mitchell Recommends His Listeners to Foster An Audience Centric Mindset[26:21] The Process of Creating An Audience-Centric Mindset[27:56] Mit