Maximize Your Social With Neal Schaffer

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. From the importance of niche branding on Instagram to the critical role that influencers play on Instagram to the unique way in which you should use Instagram for personal branding, Instagram specialists Viv and Tash from Ace the Gram will teach you a thing or two new about the platform that can help improve your Instagram TODAY!Key Highlights [02:11] Introduction of Podcast Guest, Viv Conway, and Tasha Meys[05:57] How Viv and Tash Help Businesses In Acing Instagram and How They Started[08:38] The Things Viv and Tash Would Do Differently Today Than They Might Have Done Five/Six Years Ago[10:57] The Way Viv and Tash See Instagram Algorithm Today[12:41] Th

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Key Highlights [02:53] The Methodology On Measuring ROI[03:21] The Importance of Having A Report[04:51] PDCA Approach[06:22] All About Funnel[08:04] Next Step of the Funnel: Website[08:51] Email Marketing/Marketing Automation[09:29] Conversion Territory[09:45] Why Email Marketing Is Critical[11:48] Building Benchmarks[12:01] The Easiest Social Media Platform For Organic GrowthNotable QuotesIt bears reminding plan, do check action, it&

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today.Key Highlights [02:32] Introduction of Podcast Guest, John Lee Dumas[05:49] Why John Started Podcast[08:11] Should You Podcast If You Want To Build Influence?[13:27] The Demand Aspect of Podcasting[14:22] The Steps John Took To Become Successful[15:10] Creating Solutions For Your Audience's Struggles[17:33] How To Get Started on Podcasting[18:27] Connect With JohnNotable QuotesI was podcasting four days per month, and doing just a weekly show, which everybody else was doing, it would have taken me forever, if ever to get good, but I was doing it every single day I put in the reps. And I did 2000 episodes in 2000 days, like I bought the work. And you know, it slowly caught on, I stayed consistent

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.Key Highlights [01:00] Free FreshBooks Conference[05:30] My Take On COVID19 Effect On Influencer Marketing[06:53] Why Influencer Marketing Is Important In Businesses[07:22] The ROI For Influencer Marketing[08:27] Where Media Gets Wrong[10:18] Why I Doubled Down On Content and Relationship[11:20] Another Aspect Of Influencer Relationships[13:39] Influencers As Focus Group[14:34]

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants.Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topics we discussed include:Organic traffic 101: Why it's important for hockey-stick level growthHow to properly research and create quality content and landing pagesHow to get your content ranked for your target keywordsKey Highlights [10:13] Introduction of Podcast Guest, Farzad Rashidi[12:11] Farzad's Views On Organic Traffic and Growth And Why It's Important[20:38] What You Should Be Doing To Promote Your Content On  The Internet[22:49] Farzad's Advice About Creating Quality Content[23:50] Opportunit

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.Key Highlights [02:16] Why I Am Passionate About Influencer Marketing[04:04] Paid Social[04:45] How I Leverage Paid Social[07:34] Ad Product On LinkedIn[09:42] How To Create Ad Product On LinkedIn[13:24] My Approach On Making LinkedIn Message Ads[15:27] How I Set Up My LinkedIn Campaign[16:27] My 2 Approaches On Marketing My Book[21:39] Hyper-targeting[25:05] Alternative Outside Facebook Messenger[26:22] ConclusionNotable QuotesWhenev

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of MiloTree, Jillian Tohber Leslie, and we discuss:Why drilling down in your niche can help you explode your businessWhy using Instagram and Facebook Groups is GOLD for selling to your audienceThe importance of teaching your audience to buy from youKey Highlights [00:58] Introduction of Podcast Guest, Jillian Tohber Leslie[05:45] What Is Milo Tree App?[07:20] High-Quality Follower Vs Low-Quality Follower[10:50] What Are Niche and Niching Down?[21:58] Jillian's Advice On How To Be Successful On Facebook And Instagram[28:35] DM Me Vs Linking[33:11] Connect With Jillian[34:51] Final Advice[36:16] SummaryNotable QuotesWe think that it's an awesome way to get people to stay to get to know you to build that relationship.The guests that are the most success

1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm partly to blame!). Based off of webinars I provided for both the University of Jyvaskyla in Finland as well as the email marketing software company GetResponse, learn all you wanted to know to get you inspired to do more with email marketing and lead magnets.Key Highlights [03:54] The 6 Things You Can Do In Digital Marketing[07:36] The Value of Email Marketing[09:36] How To get Repeated Touches[11:05] Active Email Account Statistics[12:18] Email Marketing ROI[15:12] How To Grow Email List?[16:47] Essential Components of A Lead Magnet[17:35] Mistake Brand Do In Email Marketing[19:29] Other Ideas For Lead Magnets[23:10] Different Approaches To Grow Your Email ListNotable QuotesThe value of email marketing today, it is borrowed land, we don't own it. And at the end of the day, we want p

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we discuss:Why SEOs and Social Marketers both need to have a wide breadth of skills for writing across social pages, metadata and moreThe way in which aligning SEO and Social skills can lead to more backlinks, improved engagement signals, and more owned SERP real estate for branded queriesHow enhanced social media efforts can lead to higher search demandDigital influence isn't just about influence on social networks. It includes influence you hold in the search engines! That's why this conversation was so exciting and stimulating for me, so I'm sure it will be worth your time.In case you are new to the podcast, my new book The Age of Influence can be bought at any major bookseller worldwide. Here's a link to the Amazon USA page for it: https://nea

Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into the future, even during this coronavirus pandemic? This episodes focuses on why I wrote my recent book, The Age of Influence, by reading you the actual Introduction from the published copy. By hearing my perspective through this episode, the way you look at digital influencer will forever be changed - for the better!The Age of Influence can be bought at any major bookseller worldwide. There is a link to the Amazon USA page for it: https://nealschaffer.com/ageofinfluenceThanks for listening and sharing this podcast with your friends, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!Key Highlights [00:58] The History Of The Books I Have Written[03:00] Introduction To The Age Of Influence Book[03:40] Why I Wrote The Age Of Influence[04:02] Mistakes Often Made By Brands[06:37] How The Ways Of Com

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically turn your content into dozens of social media posts in one click.  Some of the topics we cover include:Why writing is the most important skill in your toolkit as a marketer or a salespersonHow any marketing person or tool can't help you if you start out with crap: "you can't polish a turd"How AI can help your content creation processHow humans and Artificial Intelligence can work togetherThanks for listening, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!Key Highlights [01:43] Introduction of Podcast Guest, Kate Bradley Chernis[06:56] What Is LatelyAI?[08:44] What LatelyAI Does[10:52] Why Writing Is The Most Important Toolkit?[16:29] One Of The Problems People Have In Writing Marketing And Sales[19:43] How AI Help Fix Potential Writing Issues[23:59] You Need To Tweet Lik

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and entrepreneur, but you will learn how to take the same holistic approach like I do to influencer marketing so that you can find influential collaborators and distributors that can help you scale your business to the next level.Key Highlights [01:30] The Concept of Influencer Marketing Before The Internet[02:52] My Father's Life[03:52] My Father's Teaching Career[05:05] How Frank Schaffer Was Launched[07:33] We All Develop Differently[08:32] Creating Products That Serves NeedsNotable QuotesSo I know that a lot of you have gone through hard times as well. My message for you is really before I move on to my educational piece for this podcast, is to hug your loved ones, FaceTime your parents think positive thoughts, and take advantage of every day we have on this earth.Reminds me of whether it&a

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content on social media now? Is it OK to advertise? What should I be posting about? What marketing activities should and shouldn't we be doing? These questions will all be addressed in hopes of inciting you to action to show up and help your own community by pivoting your marketing in these continued uncertain times.As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!Key Highlights [02:33] TalkWalker Webinar[05:30] How Can Your Business Do To Help People[07:15] Corporate Social Responsibility[08:23] Second Way Your Business Can Help People[09:19] Digitzing Your Product And Service[09:45] What If You Don't Have A Digital Product Or Service?[

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most human companies will win in the marketing of tomorrow. While we planned to talk about a lot of issues, as you can imagine the current coronavirus COVID-19 pandemic weighed over our conversation. However, this current pandemic only served as a poignant reminder for Mark's message, which now has more urgency to it because of the situation we are in today. You can find at Mark at BusinessesGrow and also on social media on Twitter, Facebook, and LinkedIn. After listening to the podcast, I do hope you'll reach out to him.On another note, as mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!Key Highlights [02:32] Introduction of Podcast

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se in managing pandemics (I don't know of any marketers who are!), but because you need to listen to a lot of different perspectives to navigate the best path forward, and I want to be one of the voices that you tune into. It is this same concept that I bring up as advice in this episode. Stay positive and stay safe!As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Key Highlights [02:07] My Advice On How COVID19 Affect Marketing[04:17] Stay Positive[04:50] Pivot After A Crisis[06:40] Now Is The Best Time To Induce Digital Products and Services[07:56] Marketing Always Needs Pivoting[09:44] Bids For Ads[10:22] Strengthening Marketing Infr

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand. Some of the things we discussed include:- Instagram content strategy- the importance of the grid- hashtags- posting frequency- the value of Instagram analytics- and more!Key Highlights [01:59] Introduction of Podcast Guest, Christy Laurence[04:14] How Plann Started[09:18] What Is Plann?[10:16] Color Palette Analysis[11:49] Other Killer Features of Plann[16:18] Best Time Of The Day To Post On Instagram[18:16] Hashtag Functionality[21:14] The Concept Of Grid[25:26] Are Preset Filters Needed To Be Successful On Instagram?[27:12] Long Caption VS Short Caption[28:03] Swipe Up In Instagram Story Or Dm Me For Link?[29:59] Where Should You Put Hashtags?[32:51] Christy's Advice On

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn't you reach out to influencers in your industry and try to recruit them through the spirit of collaboration like I teach in The Age of Influence? This episode will help you understand how to find B2B influencers and all of the different ways in which you could collaborate with them.Additional links:The Age of Influence - my new bookRespona - blogger outreach platformGroupHigh - blogger outreach platformSuperfans - book by Pat FlynnMaximize Your Social Influence community on FacebookKey Highlights [03:34] How To Get More People Sign Up To Your Product?[04:03] Customers Becoming Influencers[05:20] The Essential Need For Lead Magnet[07:10] Why Social Media Channels Are Important For B2B[09:14] How To Find Influencers For Your B2B Company[11:39] How To Engage With

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos on LinkedIn, Facebook and YouTube, how to create successful video ads, and more! Learn more about Jayson and his company Miller Farm Media here: https://millerfarmmedia.com/If you want more information on the Age of Influence pre-order campaign - which expires March 16, 2020 at 11:59 P.M. Pacific time, please go to https://nealschaffer.com/influencer-marketing-age-of-influence/Finally, please join our "new" community on Facebook: Maximize Your Social Influence Facebook GroupKey Highlights [01:21] Introduction of Podcast Guest, Jayson Duncan[07:30] Aligning Video With Sales[12:20] How To Get Into The Groove Of Creating Videos[18:12] Why Content Batching Is Powerful[20:13] One Of The Steps That Brands Forget[23:54] How To Get People to Watch Your Videos?

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to ask for compensation as well as calculating what sort of remuneration you should begin to ask for. This episode also includes advice for marketers who want to build better relationships with influencers.Find out more about my upcoming book and the pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/Key Highlights[03:36] When To Monetize Your Influence?[07:21] Recognizing When You Have Begun Yielding Influence[08:32] Signals On When The Time You Should Start Monetizing Your Influence[11:51] Where To Begin[12:45] Figuring Out Good Hourly Rate[14:37] Making Sure You Get Something Back[15:54] The Only Way To Scale In Monetizing InfluenceNotable QuotesWhen you begin to get asked things from people, from companies from organizations

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here: https://publishizer.com/the-business-of-influence/. Today's podcast is looking at the personal side of influence for those that want to yield more influence by becoming a published author. If it wasn't for Lee, my new book wouldn't have been written, so I hope today's episode inspires YOU! For those interested in my pre-order campaign for The Age of Influence, make sure you buy a copy of the book from this link and then send a copy of your receipt to neal@nealschaffer before 11:59 P.M. Pacific on March 16. You can find out more about the book and pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/The Age of Influence page on Amazon is here: https://nealschaffer.com/ageofinfluenceKey Highlights [01:08] Introduction Of Podcast Guest,