Maximize Your Social With Neal Schaffer

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Key Highlights [02:53] The Methodology On Measuring ROI[03:21] The Importance of Having A Report[04:51] PDCA Approach[06:22] All About Funnel[08:04] Next Step of the Funnel: Website[08:51] Email Marketing/Marketing Automation[09:29] Conversion Territory[09:45] Why Email Marketing Is Critical[11:48] Building Benchmarks[12:01] The Easiest Social Media Platform For Organic GrowthNotable QuotesIt bears reminding plan, do check action, it&