Maximize Your Social With Neal Schaffer

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.Key Highlights [01:00] Free FreshBooks Conference[05:30] My Take On COVID19 Effect On Influencer Marketing[06:53] Why Influencer Marketing Is Important In Businesses[07:22] The ROI For Influencer Marketing[08:27] Where Media Gets Wrong[10:18] Why I Doubled Down On Content and Relationship[11:20] Another Aspect Of Influencer Relationships[13:39] Influencers As Focus Group[14:34]