Maximize Your Social With Neal Schaffer

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and social media marketing work. If digital influence is yielded from content creation, you need to stay focused on your content and IP and let others help you do things that are not primary business drivers. I want to share with you what I have done to help scale my own marketing operations and my advice for you.This podcast episode is a preview of one of the two free webinars I will be doing for those that pre-order my new book The Age of Influence on Amazon. For instructions on how to apply to access, please listen to Episode 144 or read my blog post here.Key Highlights [03:28] The Only Way To Scale[04:12] Integral Part Of Your Marketing Infrastructure[06:22] How To Find Experts[08:20] Be A Better Scaler[08:41] The Things You Can Outsource[11:03] SummaryNotable QuotesAs an entrepreneur, as a small

Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, LinkedIn should be one of the focus points of your marketing. Join me in this interview with one of the world's foremost experts on LinkedIn Ads, AJ Wilcox, as he teaches you all of the different options you have and how to make the most of them for effective advertising on LinkedIn.For those of you interested in my Amazon pre-order campaign for The Age of Influence, please purchase a paperback copy here and then send me an email of your receipt to neal@nealschaffer.com to be invited to my two exclusive live webinars. Listen to episode 144 for further details!Key Highlights [00:38] Introduction of Podcast Guest, Aj Wilcox[03:07] How AJ Started Doing LinkedIn Ads[05:15] Aj's Advice For Beginners[09:37] The Ideal Threshold For Impressions[10:32] The Concept of Lifetime Batting Average With LinkedIn Ads[12:31] Unique LinkedIn Ads Features[14:33] Different Lin

I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my latest thoughts on the platform for those that have yet to take Pinterest seriously. Pinterest is a very different social network, but for those business and influencers that are content creators, Pinterest just might be the gold mine you have been searching for in social media. For those of you interested in my Amazon pre-order campaign for The Age of Influence, please purchase a paperback copy here and then send me an email of your receipt to neal@nealschaffer.com to be invited to my two exclusive webinars. Listen to episode 144 for further details!Key Highlights [02:08] Why Pinterest Is A Very Special Place In Social Media[04:14] Why Choose Pinterest?[06:06] DM Me Vs Swipe Up[07:00] Pinterest Statistics[08:32] Why Pinterest Is Great For B2C E-commerce[11:03] Pinterest Vs Other Social Platforms In Terms Of Traffic[12:05] What Are Rich Pins?[12:28] Maximizing P

Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR, where we discuss all of the free things you can do to get media exposure. This includes learning how to differentiate yourself, identifying the right media targets and channels, and how to amplify and leverage the media you get after it's published by using social media and paid social. If you want to take advantage of the pre-publishing campaign for my book The Age of Influence on Amazon, make sure you buy the book here and then send me a receipt of your pre-purchase before March 17 to neal@nealschaffer.com Thanks!Key Highlights[02:26] Introduction of Podcast Guest, Adrian Salamunovic[06:38] Book To Read To Learn About Differentiating Yourself[07:28] What Earned.co Does[09:49] Taking Pitch And Translating It Into Online ACtivities[12:08] Working On The Channels And Content[16:20] Why Personalization Is Important[21:41] Adrian's Advice On Sending Messages Through Instagram And Twitter[23:07] Timeliness Is E

There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowhere and get paid hundreds if not thousands of dollars for posting a single photo on Instagram. Is this influencer marketing bubble about to burst? These are some of the ways influencer marketing is portrayed, but they miss out on a holistic definition of digital influence, which existed way before Instagrammers or YouTubers, and also ignore other trends in digital marketing that will push more and more brands to creating collaborations with influencers. Learn about how to do influencer marketing the right way by listening to this podcast - and if you are interested in The Age of Influence pre-order campaign, simply pre-order the paperback version from Amazon (https://nealschaffer.com/ageofinfluence) and send me the receipt to neal@nealschaffer.com. You will then get access to my invite-only upcoming two webinars ... pre-order 3 copies, and you'll also get fre

Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who's The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: Fanocracy: Turning Fans into Customers and Customers into Fans. While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I believe you will find quite insightful. Once you hear the scientific background behind Fanocracy, you might join me in believing that it really might be the next evolution in marketing - for those forward-looking companies who empower their marketing and customer experience teams to push forward on a "fanocracy" initiative. For my listeners, even if you are not a large enterprise, the same concepts that David discusses can be leveraged by any entrepreneur, small business owner, or marketer. You can purchase yo

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers in this episode #142. Learn more about my upcoming book on influencer marketing, The Age of Influence, at https://nealschaffer.com/ageofinfluence.Key Highlights[01:36] Can Small Businesses Leverage Influencers?[03:47] Send Me Questions![05:40] Believe in Influencer Marketing[07:00] Influencer Marketing As An Extension of Celebrity Endorsement[08:12] Two Ways of Collaboration[09:42] Knowing the Voices of the Community[11:11] How to Find the Right People[14:10] HowTo Become An Influencer?[16:09] Go Broader with Your Keyword Research[17:02] The #1 Mistake Small Businesses Make When Reaching Out to Influencers[18:06] "10-Person Rule"[20:20] Ways to Categorize Influencers[22:24] Have A Pool of Influencers[22:56] Assess Your Pitch[24:50] The Ideal Way of Re

If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful blog content that are being published. From following social media feeds to subscribing to RSS feeds and newsletters, all of us marketers have our own system that we have created to try to cope, but this approach may not be ideal, especially for the subject matter that we are less familiar with.This episode #141 features an interview with Yam Regev, CEO and Founder of Zest.is. We discuss all of the changes in marketing that marketers need to be concerned about, how can marketers consume all of the blog content that is being published on a daily basis, as well as how a combination of Community + Content + AI utilizing the free Zest.is app can help support today's marketer. You can access Zest at https://zest.isAs mentioned in the intro, I do host livestream sho

For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but instead of reading blogs or listening to what advice others give us, becoming actual users and consumers of the content on those platforms or of those mediums is probably the single most important thing you can do at the beginning to get better at them. This episode #140 was inspired by my own podcast and the confession that I personally wasn't a consumer of podcasts yet was a podcast creator. While the positive thing is that I might not have been influenced by other podcasters and thus my podcast might be unique, it also means that I failed to grasp the importance of certain things about my podcast or the needs of podcast audiences. As mentioned in the intro, if you haven't subscribed to my newsletter, please do so by going to my website and entering you em

How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!Key Highlights[01:10] What is LinkedIn?[02:37] LinkedIn Vs Other Social Media Platform[03:30] Why LinkedIn Profile Is Important[04:50] Deciding On A Path That You Will Represent On LinkedIn[05:40] What To Put On Your LinkedIn Profile[07:06] Navigating LinkedIn[09:50] What Profile Photo To Use[11:31] Professional Headline Summary[13:16] Doing Searches For Other Professionals/Students In LinkedIn[13:30] LinkedIn Groups[14:20] About Section[16:19] Summary Section[19:36] Work Experience Section[21:04] Adding Volunteer Experience, Certifications, and Lincenses[22:08] Recommendation Requests[23:50] What To Put In Industry[24:22] Why You Need To Include Your Location[25:16] SummaryNotable QuotesLinkedIn is where decision makers are right? People that are executives in b

Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way?I could not think of a better person than friend and customer experience marketing expert Dan Gingiss to have on my podcast to answer these questions and more for my listeners.As Dan explains, customer experience marketing is a vital aspect to both your online and offline business. It also could be the one defining thing that can differentiate your brand from your competitors. Dan takes us through the correct way to implement customer experience marketing. Listen in and read the show notes below to learn more.Key Highlights[00:44] Introduction of Podcast Guest, Dan Gingiss[04:09] What Dan Realized About Social Marketing[08:03] Defining Customer Experience[08:44] 2 Keys of Customer Support[10:57] Why Customer Experience Is Getting A Buzz Just Now?[13:00]

Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and compete with an ever growing number of competitors requires the right tools and the right approach to revitalizing existing blog content and strategically creating new content.If you are approaching content from a social media marketing perspective, or from a blogging perspective, today's podcast is going to really resonate with you because I want to give you a hopefully new and really holistic way of thinking about search engine optimization and therefore the content that either you already have  on your site or new content that you are going to blog in the future as part of your content marketing and social media marketing effortsKey Highlights[03:39] What drives traffic?[03:47] Why Search Engines Are Relevant And Powerful[04:46] The Concept Of Freshness[05:36] Data-driven Approach[06:19] Why Some Content Outperform And Some Underperform?[06:57] Minimum Number Of Words for B

Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells you how amazing it is for branding and marketing. And then it turns out that it’s not as amazing as everyone says (remember Periscope?). How do we keep track of the social media marketing trends? How do we adapt? How do make sure to stay atop of the ever-flowing changes but at the same time never waste too much energy on them either? Today I interview an expert to help you answer all those questions about social media marketing trends. During my recent trip around the world, I was able to go to the Falcon.io "Spark" conference in Copenhagen, Denmark, where I finally had a chance to meet up with someone I've known and respected in social media for quite some time: Matt Navarra, a social media consultant and former social media director for the The Next Web as well as consultant to organiza

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social? Listen on for the conclusion that I have and the advice for you to completely blow up and reconstruct your social media marketing efforts to be more effective in 2019 and beyond.Key Highlights [00:49] It's Time For Second Generation Strategies[03:41] Why Influencer Marketing Is Ahead In Southeast Asia And China[04:42] How Influential Influencers Are In China And Southeast Asia[06:03] Brands Moving More Into Paid Social[06:40] Do Consumers Want To Talk To Brands On Social Media?[08:28] Influencers Are The Best Content C

I recently keynoted social media enterprise platform company Falcon.io's Spark conference in Copenhagen, Denmark on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective on all things social media marketing. Listen in for his advice.Key Highlights [00:48] Introduction of Podcast Guest, Ulrik Bo Larsen[02:27] Successful Things Jay See That Brands Do In Social and Digital These Days[05:03] Falcon.io's Core Message of Marketing[05:46] The Areas Where Marketers Need To Improve On[09:01] Big Things That Marketers Miss Out Of[11:13] Bringing The Content Team Together[16:26] The Focal Points Marketers Should Focus On[17:28] Three Centers Of GravityNotable QuotesA lot of these great things that people want to achieve on these channels, which is often starts with a marketing message, you want to want to get a specific message out, you want to set on specific product, you want to create a rareness around a brand, a lot of th

Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that influence is literally everywhere, on every social network and content medium, and those who influence include your followers, customers, partners, and even employees.Key Highlights[01:49] Why Influencer Marketing Is Today's Hot Topic[02:16] Compelling Reasons To Be Utilizing Influencer Marketing[03:29] Books About Influence[05:27] The Definition and Concept of Influencer Marketing[07:55] Influence Is Everywhere[09:15] Early Form of Influencer Marketing[10:11] Longes Life Span Of Social Posts[11:02] What Is Affiliate Marketing[11:07] How To Become An Affiliate[11:55] Other Types Of Influencer Marketing[12:03] Brand Advocacy[13:15] More Types of Influences[14:51] People Always Outperform Businesses[16:16] Expanding Mindset About Influencer Marketing[17:34] U

Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the global leaders in producing expert roundup blog posts.Key Highlights[00:32] Introduction of Podcast Guest, Codrut Turcanu[02:38] How To Define A Roundup Blog Post?[04:40] How Did Codrut Started The Concept Of Having Experts Chime In Your Blog[07:05] Pain Points Businesses Will Face The First Time They Do Influencer Outreach[09:55] Why And How Roundup Blog Posts Benefits Businesses[11:58] Success Stories[15:48] Case Study Example[19:05] Ballpark Number For Roundup Posts[21:47] Codrut's Final AdviceNotable QuotesThe quick, the quick, or the fast solution would be to think about what is the end result? Once you know the goal, or the main achievement, then you can start and create or compile your experts list or your influence in classes list.What I recommend

On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and engagement.Key Highlights[03:36] Why I Spend A Lot of Time On Instagram[04:37] Following Policy[06:42] Understanding Limitations[09:22] Why You Should Prune Your Connection[18:32] Instagram Limitation[19:54] What Fuels The Influencer Marketing Industry[22:43] Another Reason Why You Should Reduce Irrelevant Followers[23:58] The Golden Sign of Fake Influence[29:00] The 1,500 RuleNotable QuotesI like to say no one has a monopoly on ideas. No one has a monopoly on storytelling.At the end of the day. You need to have your own policies. as to how you want to use I mean, it obviously you need to have your own strategy as to how you want to use Instagram, is it going to be for personal for business for both? But you need to have a policy as to who you're going to follow

What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in this interview with Eric Dahan, CEO of the leading influencer marketing technology company OpenInfluence.Key Highlights[00:24] Introduction of Podcast Guest, Eric Dahan[01:31] How Powerful Is Influencer Marketing?[05:16] The Types Of Influencers Brands Should Be Working With[10:00] Things That Brands Need To Improve Upon Working With Influencers[10:32] The Common Mistakes Brands Do In Influencer Marketing[15:03] Influencer Marketplace Model[15:41] The Issues With Influencer Marketplace[21:22] Friction Of Supply And Demand[25:01] Influencer Pricing[27:23] Connect With Eric And Open InfluenceNotable QuotesI think, you know, the reasons why influencer marketing is so successful, is pretty straightforward. You know, there's so much information out there, there's so many ads out there.

How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what outlet or social media website? Join Neal for an insightful look into why content has an expiration date and what you can do to get the best ROI from your content.Key Highlights[03:47] Content As Currency of Social Media[05:40] Content Marketing Bridges Gap[08:11] It's About Engaging[10:18] Engagement Content[11:54] Written Content[13:04] How I Began My Blog[16:47] Figuring Out Your Best Brand[17:30] Moving To NealSchaffer.com[19:22] What I Do With My Old Blog Posts[20:17] Ways Of Devaluing Your Site[21:56] Ideal Content Types[23:49] News Value On Twitter And LinkedIn[24:11] SEO Audit ToolsNotable QuotesContent is the currency of digital media. Without content, you really have no presence on the Internet.And the idea about content marketing is you're trying to bridge that gap between the content that you want to publish to promote your own products an