Maximize Your Social With Neal Schaffer

What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in this interview with Eric Dahan, CEO of the leading influencer marketing technology company OpenInfluence.Key Highlights[00:24] Introduction of Podcast Guest, Eric Dahan[01:31] How Powerful Is Influencer Marketing?[05:16] The Types Of Influencers Brands Should Be Working With[10:00] Things That Brands Need To Improve Upon Working With Influencers[10:32] The Common Mistakes Brands Do In Influencer Marketing[15:03] Influencer Marketplace Model[15:41] The Issues With Influencer Marketplace[21:22] Friction Of Supply And Demand[25:01] Influencer Pricing[27:23] Connect With Eric And Open InfluenceNotable QuotesI think, you know, the reasons why influencer marketing is so successful, is pretty straightforward. You know, there's so much information out there, there's so many ads out there.