Maximize Your Social With Neal Schaffer

Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that influence is literally everywhere, on every social network and content medium, and those who influence include your followers, customers, partners, and even employees.Key Highlights[01:49] Why Influencer Marketing Is Today's Hot Topic[02:16] Compelling Reasons To Be Utilizing Influencer Marketing[03:29] Books About Influence[05:27] The Definition and Concept of Influencer Marketing[07:55] Influence Is Everywhere[09:15] Early Form of Influencer Marketing[10:11] Longes Life Span Of Social Posts[11:02] What Is Affiliate Marketing[11:07] How To Become An Affiliate[11:55] Other Types Of Influencer Marketing[12:03] Brand Advocacy[13:15] More Types of Influences[14:51] People Always Outperform Businesses[16:16] Expanding Mindset About Influencer Marketing[17:34] U