Maximize Your Social With Neal Schaffer

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers in this episode #142. Learn more about my upcoming book on influencer marketing, The Age of Influence, at https://nealschaffer.com/ageofinfluence.Key Highlights[01:36] Can Small Businesses Leverage Influencers?[03:47] Send Me Questions![05:40] Believe in Influencer Marketing[07:00] Influencer Marketing As An Extension of Celebrity Endorsement[08:12] Two Ways of Collaboration[09:42] Knowing the Voices of the Community[11:11] How to Find the Right People[14:10] HowTo Become An Influencer?[16:09] Go Broader with Your Keyword Research[17:02] The #1 Mistake Small Businesses Make When Reaching Out to Influencers[18:06] "10-Person Rule"[20:20] Ways to Categorize Influencers[22:24] Have A Pool of Influencers[22:56] Assess Your Pitch[24:50] The Ideal Way of Re