Maximize Your Social With Neal Schaffer

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social? Listen on for the conclusion that I have and the advice for you to completely blow up and reconstruct your social media marketing efforts to be more effective in 2019 and beyond.Key Highlights [00:49] It's Time For Second Generation Strategies[03:41] Why Influencer Marketing Is Ahead In Southeast Asia And China[04:42] How Influential Influencers Are In China And Southeast Asia[06:03] Brands Moving More Into Paid Social[06:40] Do Consumers Want To Talk To Brands On Social Media?[08:28] Influencers Are The Best Content C