Maximize Your Social With Neal Schaffer

A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.Robert will help enlighten you on:- How some companies are using targeted podcasts as part of their outbound sales and marketing.- What is a branded podcast?- How can podcasts help bridge the communication gap during covid?Episodes mentioned in the show:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsKey Highlights[02:52] Introduction of Podcast Guest, Robert Loewenthal[05:11] Who is Robert and Whooshkaa?[06:45] How Robert Come Up with the Name Whooshka[11:49] Using Podcast As Part of Outbound Sales and Marketing[15:52] How Podcasting Work Traditionally[17:16] Private Podcas