Maximize Your Social With Neal Schaffer

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Key Highlights[00:39] Introduction of Podcast Guest, Valerie Christopherson[01:05] Who Are Global Results Communications?[03:47] Changes In Earned Media[06:36] The Most In-Demand Type of Media Right No