Maximize Your Social With Neal Schaffer

The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Key Highlights[03:07] Introduction of Podcast Guest, Jay Baer[05:20] Who Is Jay and His Books[09:05] Jay's Advice To Other Businesses On Resetting Marketing Strategy[10:58] The Power of FAQs[13:41] Jay's Advice on Post-Coronavirus Customer Experience[17:36] Three Things Customer Care About[19:16] Why You Need To Be Quick?[23:40] Making Your FAQ Better[32:21] Pivot Needs