Maximize Your Social With Neal Schaffer

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Key Highlights[02:48] Engaging Employees As Influencers[03:31] How Influencers Are Categorized?[05:44] Entities That Have Most Brand Affinity[06:43] The Way of Looking At Employee Influence[13:26] Why You Should Treat Your Employees Better[15:25] How To Convert Employees Into Influencers[16:33] Legal Issues Related To Employee Advocacy[21:19] The Importance of Employee Influence Training[23:14] Things That Go Into Employee Influencer Training Program[26:49] Leveraging Employees As Part of Content Creation ProcessNotable Quotes They found that how you treat