Maximize Your Social With Neal Schaffer

Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]

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Synopsis

Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on:the four pillars you can implement into your content strategy so you never run out of content ideashow to be more consistent with content creation without it consuming your timethe actions you need to take to ensure you get more engagement with your content online.Key Highlights[00:59] Introduction of Podcast Guest, Mariah MacInnes[04:41] How Mariah Got Into Content Marketing[08:55] Implementing Content Strategy with Four Different Pillars[12:40] Educating Through Storytelling[13:25] The Importance of Listening to Your Audience[14:49] Why You Need to Share[17:25] How 4 Pillars Work Differently[22:22] How to Be Consistent in Content Creation[23:20] Repurposing Content[24:38] Create Content Strategy Based On Your Personality[29:52] Actions To Do To Ensure Engagement from Content[31:00] Look At Your Statistics![31