Maximize Your Social With Neal Schaffer

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1.  How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue.Key Highlights[06:05] Introduction of Podcast Guest, Joe Pulizzi[8:00] Where to Start Resetting Content Strategy After the Pandemic[12:10] Content Energy[14:57] Creating Emotional Connection Using Digital Tools[23:36] Understanding Who's Engaging in Your Content And Who's Not[31:10] Instilling Passionate Influencers Into Content Marketing[33:57] Strategies and How to Build Audience In A Recessionary Environment[40:38] Different Subscriber Channels That Drive Revenue[43:06]