Maximize Your Social With Neal Schaffer

As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.If content is the currency of digital and social media, where should we be investing our content creation efforts going forward?Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward.Episodes mentioned in the show:179: The What, Why, and How of PodcastingKey Highlights[01:19] Where Should We Be Making Strategic Investments Moving Forward?[02:50] The Problem With Social Media[05:55] How Social Media Should Be Displaced[06:39] The Lifespan of Content in Social Media[07:39] Content Mediums[10:14] You Need to Be Everywhere![11:00] Which Medium Should I Strategically Focus On?[12:06] Going All In[12:55] Redefining Social Media Strategy[13:28] Content Discoverability and Longevity[14:22] Final ThoughtsNotable QuotesI