Maximize Your Social With Neal Schaffer

If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we discussed:SEO applied to your YouTube channel and videosGetting SEO value from social media postsContent marketing strategies: coming up with hooks, getting links not just social shares, etc.This is a longer than average episode as I got a TON of value from this interview - I am confident that you will as well!Key Highlights[2:13] Introduction of Podcast Guest, Stephan Spencer[4:43] Who is Stephan?[8:03] The Value You Can Get from SEO[11:09] Stephan's Advice on Getting Started at YouTube for SEO[16:13] The Best Tactic in Embedding YouTube Videos in Your Blog[18:44] Ninja Techn