Maximize Your Social With Neal Schaffer

Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships.Key Highlights[02:55] The Concept of Social Media Relationships[04:29] Why Are You Not Getting More From Social Media?[05:17] Social Media Is About Collaboration[07:36] The Funnel of Social Media Relationships[08:05] Getting Your Audience In The Tier of Followers and Engagers[09:28] Social Share of Voice[12:25] Why You Should Not Ignore Engagements From Your Followers[17:28] The ROI of Deepening Relationships With People[18:18] Why You Need to Incite Word of Mouth Marketing[21:06] Working With Influencers[23:53] What Can You Get from Collaboratin