Maximize Your Social With Neal Schaffer

If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you.Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization.Key Highlights[03:31] Why and How Every Business Should Become More Influential[04:24] Become The InfluencerYou, as the leader of the company or brand, should be the influencer. Leverage your title and be more active in social media because you are indirectly representing your company or employee.[06:22] Setting Yourself As A Role Model To Your Employees[08:12] Leverage Others ContentUse your employee's success stories and use their content as part of your social media profile and make them a hero.[10:37] The Importance of Having an Internal Training System[11:42] Invest and Empower Your EmployeesIf you want your employees to do better and shine