Maximize Your Social With Neal Schaffer

Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?Christoph will help you better understand and utilize livestreaming with his advice on:The evolution of livestreaming as a differentiatorHow to integrate livestreaming into your strategyTools and tricks of the tradeKey Highlights[01:21] Introduction of Podcast Guest, Christoph Trappe[03:13] Christoph's Journey of Content Marketing and Storytelling[05:50] Why Do I Need to Always Tell A Story?[08:20] Rules on Paragraphs[10:02] Tools for Content Writing[14:34] Why Livestreaming Is A Strong Strategic Differentiator in Content Marketing[21:56] Integrating Live Streams into Marketing Strategy[23:47] Content Repurposing[24:26] Christoph's Recommendations on Content Repurposing[26:51] NPR Approach[27:48] Tools and Tricks You Can Use for Live Streaming[33: