Maximize Your Social With Neal Schaffer

Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must-read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing.Key Highlights[01:39] Introduction of Podcast Guest, Jason Falls[05:55] Who is Jason and What He Does?[08:43] How Jason Introduce Influencer Marketing to His Clients[12:21] The Story Behind "Winfluence: Reframing Influencer Marketing to Ignite Your Brand"[15:02] What Jason's Book Covers?[20:46] How Does Jason Measure Success Of The Metrics?[22:07] The Process of Content Creation[24:17] Jason's Recommendation on Creating Influencer Marketing Campaigns[26:32] Why Finding the Right Influencer Matters[31:52] You