Maximize Your Social With Neal Schaffer

Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?This episode is for you!I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books.In this interview we discuss:The power of helping before selling and why books enable you to market and sell at a more sophisticated level.The unique advantages of short, helpful books (shooks) and why often a short book is a smarter strategy than a traditional book.The essential ingredients to authoring an effective shook.Key Highlights[03:59] Introduction of Podcast Guest, Mike Capuzzi[07:25] How Mike's Journey to Using Books to Increase His Influence Started[12:03] Concept of Using Books in Increasing InfluenceWhat is the idea of using books to increase my influence? How can books give me authority