Maximize Your Social With Neal Schaffer

Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that my listeners can learn a great deal about influence from.Our New Podcast!The School of Influence Podcast with Amanda Russell and Neal Schaffer: https://podcasts.apple.com/us/podcast/school-influence-podcast-amanda-russell-neal-schaffer/id1544198952Key Highlights[02:13] Introduction of Podcast Guest, Amanda Russell[04:40] Who is Amanda?[09:27] Transitioning from Athlete to Being An Influencer[12:58] How Amanda Got Into Marketing and Advertising[16:44] Amanda's Youtube Journey[19:14] The Starting Point for Amanda for