Maximize Your Social With Neal Schaffer

For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up your B2B sales team for success, including:Identify how you can help sales via different sales stagesMap marketing content to a sales cycleUnderstand the collaboration process between sales and marketingKey Highlights[01:02] Introduction of podcast guest, Pam Didner[04:44] Pam Didner's Book[4:57] What is Sales Enablement?[7:08] Different Sales Stages[10:30] Best Content Strategy Practice[13:07] The Importance of Building Relationship With Your Sales Peopl