Pricing Is Positioning

This week I’m excited to have special guest Mark Stiving on the show! Mark is the Chief Pricing Educator at Impact Pricing. Mark is the author of “Impact Pricing: Your Blueprint for Driving Profits. He is also the host of the Impact Pricing Podcast.  Mark currently helps companies understand how buyers perceive their value and helps them create price offerings that better reflect their value. My kind of guy indeed! Mark and I discuss all things pricing on this episode of The Pricing is Positioning Podcast!    In this episode, Mark and I discuss Mark’s business background Pricing Endings Pricing online products and subscription-based services  Pricing for consultants and coaches  How buyers perceive value   Connect With Mark: Website- https://impactpricing.com/ Podcast- https://impactpricing.com/resources/podcasts/ LinkedIn- https://www.linkedin.com/in/stiving/ Twitter- https://twitter.com/MarkStiving   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/i

So your client asks you: What are your payment terms? You say: 100% upfront!...... Yes, it's possible and more common than you think so don’t be afraid to ask on this week's edition of the pricing is positioning podcast? Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net  LinkedIn - https://www.linkedin.com/in/paulkleintv/  Facebook - https://www.facebook.com/paulkleintv  Instagram - https://www.instagram.com/paulkleinTV/  Twitter - https://twitter.com/PaulKleinTV  YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Every consultant, freelancer, or personal brand can become a better speaker by attending the SCORRE Conference with Ken Davis because of 3 benefits I share on this week's podcast. I recently participated in Ken Davis's SCORRE Conference in Nashville, TN…November 4th through 7th. I had heard of Ken Davis for many years and have always wanted to attend, but just never had the chance. If you don't know Ken, he is a really neat guy. He is an author, speaker, coach, and I highly recommend his book Fully Alive as well as Secrets of Dynamic Communication.  If you're like me, you're probably impressed by a great speaker that can hold a crowd and come across all cool, collected, and in control. At least that's what I think, and I am always watching and learning from those on the stage as I want to be a better speaker as I know many of you do too. But the truth is no matter how prepared or how many times I have done a presentation, and I still get nervous, think I sound like an idiot and hate watching replays of my tal

This week I’ve got special guest Mary Valloni on the show!   Mary is a rockstar in helping organizations increase their revenue.   With 18 years of professional experience, Mary has helped raise millions of dollars for fundraisers through her work as the development director for the American Cancer Society, the ALS Association and Special Olympics.   Now she spends her time training organizations around the world while also hosting the Fundraising Freedom Podcast with Mary Valloni.    On this episode of The Pricing is Positioning Podcast Mary and I discuss how she became an expert in helping organizations increase their revenue as well as how she approaches pricing. Tune in for more!   On this Episode Mary and I discuss: How she became an expert in such a niche field How she helps organizations increase their revenue Mary’s switch to consulting  How she approaches pricing her services Connect with Mary: Website- https://www.maryvalloni.com/    The Book- https://www.maryvalloni.com/thebook    Facebook-

Happy Thanksgiving!   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

Stay in that cushy job, with benefits, retirement, and a steady paycheck or make a pivot and go out on your own with some risk but have unlimited income potential and the freedom we all desire? Which one would you pick? In this episode, I'll break down the myth of job security and how high-end consultants think in terms of "quarters," not hourly wages, and a recent 6 figure client I landed and how you can too.   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, la

This week I’m excited to have special guest Kris Pavone on the show! Kris is a former WWE wrestler turned personal transformational insight coach and entrepreneur! He is also the creator of the The 5R’s to Achieve Your Goals and the host of the Kris Pavone Podcast.  On this episode of the Pricing is Positioning Podcast we discuss his WWE past, how he made the switch to coaching and most importantly, how he approaches pricing!  Tune in for this and more! On this Episode, Kris and I discuss:  His WWE Background The “5R” Framework  How he approaches pricing His switch to coaching    Connect with Kris: Website- https://www.krispavone.com/ Facebook- https://www.facebook.com/kris.pavone.9 Twitter- https://twitter.com/CroftDaddyWWE Podcast- https://www.krispavone.com/posts/   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twit

We should all have one for our business and/or brand as they help you anchor your value, map out where you want to go and provide the route to a higher value in the marketplace. If you haven’t already, now’s the time to create your own! I believe all brands should have a product ladder. Wondering what a product ladder strategy even is? Don’t Worry! I cover that too!  On this episode of The Pricing is Positioning Podcast, I want to share with you my overall product ladder strategy, where I have been struggling and how you can create your own! Tune in! In this episode I discuss:  What a product ladder is  My own personal product ladder Ways you can implement your own product ladder into your business Mistakes to avoid when implementing a product ladder strategy   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/

What if I told you that it was possible to generate $100,000 without social media, paid ads or sales funnels?! Intrigued? You’ve probably heard it before, you need social media, the paid ads and thousands of likes. While there is certainly a time and place for that, as I navigate through my own consulting career, I find myself becoming less reliant on social media.  You could even say I’ve become a little anti-social media.  I discuss this and more with you on this episode of The Pricing is Positioning Podcast. I also share with you alternative ways to generate revenue and how I recently generated $100,000 in revenue from a live event with no social media, no ads and no sales funnels! Tune in! On this episode I discuss,  My honest opinion on social media marketing  Other ways to gain an audience and generate revenue How I generated $100,000 without social media recently Aspects of social media marketing I find useful   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://

This week I’ve got an exciting guest for you!  Debra Angilletta is the founder & CEO of Angilletta & Associates Certified Profit First Professional & Sales Mastery Instructor. Her course  "Sales Mastery" Online Course was created specifically for accountants, bookkeepers & financial Coaches. Debra is a virtual CFO, financial Coach and former Wall Street Trader who has spent the past  spent 30 years in the sales trenches. On this episode of The Pricing is Positioning Podcast, we discuss the importance of closing a sale, Debra’s business background and of course, how she approaches pricing!  Tune in for this and more! On this episode we discuss,  The importance of closing a sale What is Sales Mastery  Debra’s business background  How Debra approaches her pricing Connect with Debra: Websites- https://www.debraangilletta.com  https://www.mastermysales.com/ LinkedIn https://www.linkedin.com/in/debraangilletta/ Facebook- https://www.facebook.com/debraangilletta Twitter- https://twitter.com/debangi

This week I’ve got an important topic for you.  What if I asked what your next best business step was?  I’m talking about the one thing that could really get the ball moving forward for you and your business? Can you name it?  This week on The Pricing is Positioning Podcast, I talk about how to focus and prioritize this next step and how to avoid the dreaded “shiny object syndrome”. Tune in for this and more! On this episode I discuss:  How to determine what your next best step is Ways to keep track and maintain focus  What “shiny object syndrome” is How to avoid it My own experience with it   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consi

Do you ever feel pressured to post on social media all the time?  Especially at conferences and live events to help advance your brand?  This week I share with you a personal story and why I think it’s important to unplug for the benefit of not only yourself but for your brand as well. In this episode, I want to share with you how I took a different approach to this and how I took a break from all the digital noise. Most of all, I want to share with you how I was still able to advance my brand in a much deeper and better way. I share this and more about my recent trip to Franklin, Tennessee! Tune in! On this episode you’ll here: Why it’s important to take breaks from social media How you can advance your brand in ways beyond social media My experience and time at Cliff Ravenscraft’s Free The Dream conference in Franklin, TN!   Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - h

This week I’m excited to have Dr. Michael Hudson on the show! Michael is a former professor at the University of Illinois and has been a speaker/coach/consultant for over 35 years! He is also the host of The Get Your Message Heard With Michael Hudson podcast. These days he helps professionals become entrepreneurs and helps them get their message heard. On this episode, we discuss a variety of important topics like pricing, calculation methodology and his transition from corporate to high end consultant. Tune in! In this episode, we discuss His value calculation methodology The importance of niching down How Michael prices his own services  Michaels business story   Connect Michael:  Web: https://www.michaelhudson.com/podcast/ LinkedIn: https://www.linkedin.com/in/drmichaelhudson/ Facebook: https://www.facebook.com/DrMichaelHudson Instagram: https://www.instagram.com/drmichaelhudson/   Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Fa

This week I want to ask you something... Are you a coach or are you a consultant? What’s the difference?  These days you can ask ten different people and you’ll likely get ten different answers back. On this episode of The Pricing is Positioning Podcast I talk about about the differences I see between the roles of a coach vs consultant and my experience with both. My hope with this episode is to help you decide which role is best is best suited for you! Tune in!   In this episode I discuss:  -The definitions for a coach vs consultant -My past engaging with/as coaches and consultants -Why I haven’t always gravitated towards the term “coach” -The value in both roles Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg *** EPISODE CREDITS

This week I have a great guest for you!  Michael Zipursky is an author, entrepreneur and high end consultant. Michael is also the CEO of ConsultingSucess.com. His brand Consulting Success® has helped hundreds of consultants add six and seven figures to their annual revenues. His two books, The Elite Consulting Mind and Consulting Success are great resources that I highly recommend to consultants.  On this episode of The Pricing is Positioning Podcast, Michael and I discuss his business backstory, engaging with your business and how he approaches pricing. Tune in!   On this episode we discuss: -Michael’s business backstory -Engaging vs building your business -Mindset and its importance -How Michael approaches pricing   Connect with Michael  Consulting Success: https://www.consultingsuccess.com/ LinkedIn: https://www.linkedin.com/today/author/zipursky/ Twitter: https://twitter.com/michaelzipursky?lang=en Books: https://www.amazon.com/Elite-Consulting-Mind-Mindsets-Meaningful/dp/1775041107   Connect with Paul:

034: Price Endings 99, 97 or 95 Which is Better? I have a question for you… Is $4000 a more attractive price than $3999?  Should your prices end with in a .99, .97 or .95? On this episode of The Pricing is Positioning Podcast, I’ll be talking about price endings  and why they’re a lot more important than you actually think.  I will also talk to you about the basics of “charm pricing” and the “left digit principle” and how you can incorporate this simple pricing strategy into your product and service offerings! So tune in! In this episode, I talk you about: Effective price endings and determining what amount’s right for you What “charm Pricing” is The science behind charm pricing What “the left digit principle” is Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/c

Would you say you have good pricing habits? Are you wanting to charge more for your services and products? Inspired by Stephen Covey’s “The 7 Habits of Highly Effective People”, this week I give you my 7 habits for highly effective pricing! According to the dictionary, “habit” is defined as “an acquired mode of behavior that has become nearly or completely involuntary.” Habits are what lay the foundations our lives and achieving our goals. It is imperative to put into practice good pricing habits in order to receive maximum value for your services.  On this episode of The Pricing is Positioning Podcast, I discuss in detail these 7 habits I recommend for pricing and how it can help you get high end and high ticket consulting engagements. Tune in for more!   In this episode I discuss 7 habits of effective pricing  Stephen Covey’s book “The 7 Habits of Highly Effective People” How to land those high end and high ticket consulting engagements Outcome vs Time Episode Links:  Stephen Covey’s Book    Connect with

I’m excited to announce that on this week's episode of The Pricing is Positioning Podcast, I get to interview Rochelle Moulton. Rochelle’s a great resource and our interview this week is going to offer you a lot of value as a freelancing consultant! Rochelle is a brand strategist and cohost of The Business of Authority Podcast.  Her unique gift is helping professionals craft their brands into a flourishing business. She also has an impressive business background and was even made a global partner by a corporation at age 31!  On this episode we discuss Rochelle’s impressive accomplishments and backstory, how she approaches pricing and the advice she gives to those trying to transition from the corporate world to a high end consultant! Tune in! In this episode we discuss, -Rochelle’s business backstory -Tips on transitioning from the corporate world to high end consultant -How Rochelle Prices her services -Rochelle’s steps to becoming an “authority”    Connect with Rochelle: Business of Authority Podcast  Ro

This week I’m talking to you about CVs (Curriculum Vitae) and why you absolutely need one.  In today’s professional world, almost all consultants and freelancers may be asked to provide one.   But what exactly is a CV? And why is it being used more than a resume these days? In this episode of The Pricing is Positioning Podcast I answer these questions and I even give you some tips I used to craft my own CV. I also discuss how I believe social media is turning into the modern CV. Tune in!  In this episode I talk discuss:  -Why you need a CV  -The difference between a CV and a resume -Is Social Media is the new CV? -Tips I give for crafting the best CV for you   Connect with Paul:  The Product Pricing Roadmap  Web: www.paulklein.net  LinkedIn - https://www.linkedin.com/in/paulkleintv/  Facebook - https://www.facebook.com/paulkleintv Episode Links:  The Difference Between a Resume and a Curriculum Vitae *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my