Pricing Is Positioning

"Brands exist to serve people, that's why business’s exist in the first place.” -Darrell Vesterfelt.   This week I’m excited to have Darrell Vesterfelt on the show!  Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing.  Everything Darrell does is driven by his passion to help entrepreneurs grow businesses that they love, and make the money their content deserves.  On this episode, Darrell and I discuss that first big shift you need to make as a solopreneur, the mistakes you want to avoid and of course, how Darrell approaches pricing. Tune in for more!   On this episode we talk about: How Darrell pivoted to freelancing.  What mistakes to avoid with your personal brand. Dealing with imposter syndrome How Darrell approaches pricing!    FREE TRAINING: https://www.pa

Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%! Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%! That and more on this week’s edition of the Pricing Is Positioning Podcast!   FREE TRAINING: https://www.paulklein.net/webinar.html   Send your pricing questions to paul@paulklein.net    Connect with Kyle: Website: http://courtrightdesign.com/work My Logo Wave: https://mylogowave.com/pricing Twitter: https://twitter.com/kcourtdesign PIP Episode 055 with Kyle (Alex):  https://www.paulklein.net/blog/how-does-supply-demand-and-scarcity-play-a-factor-in-pricing   Connect with Paul: Take The Pricing Quiz!   Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV Yo

This week I’m excited to have special guest Emily Leach on the show!  Emily is the Founder of The Freelance Conference (FREECON), including Freelance Business Week, The Freelance Fund and The Freelancers Guide to Life podcast.  Emily has been called a pioneer in the world of uniquely-talented people who feel empowered to go beyond conventional jobs and create businesses from unique vantage points and perspectives.  On this episode Emily and I discuss, The Freelance Conference, retirement for solopreneurs and all things freelancing! Tune in for this and more!   FREE LIVE TRAINING: https://www.paulklein.net/webinar.html   Send your pricing questions to paul@paulklein.net    Connect with Emily: Website: https://emilyleach.com/ The Freelance Conference: https://freelanceconference.com/ Freelance Business Week: https://freelancebusinessweek.com/ LinkedIn: https://www.linkedin.com/in/emilyleach/ Twitter: https://twitter.com/emilyleach Facebook: https://www.facebook.com/emilyleach   Connect with Paul: Take The Pric

When presenting your price options in your proposal, is it better to start with the low option or the high option?....That and more on this week’s edition of the Pricing IS Positioning Podcast! Listener questions today. Tom – Is it better to start with the low priced option or the high priced option? Chelsea  – Someone reached back out asking for the original pricing I sent them 8 weeks ago. What do I do now that I have raised my rates? Diogène – Do you think that targeting SMBs to raise my rates is the right thing to do for my consulting business?   FREE LIVE TRAINING: https://www.paulklein.net/webinar.html   The Consulting Lifestyle Podcast - https://consultinglifestyle.fm/ Send your pricing questions to paul@paulklein.net    Connect with Paul: Are You A Rock Start Pricer? - Take The Pricing Quiz!   Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/P

Are you tired of being paid as an extension of your clients hands where your income is up and down feast or famine?  Then you’re going to love retainers and how you can use them to generate steady income for your business.   In this episode I talk about: The 3 different retainer types How to charge for your retainers How I implemented my first retainer & how you can too   That and more on this week's edition of the Pricing Is Positioning Podcast.   Send your pricing questions to paul@paulklein.net    Connect with Paul: FREE Pricing Quiz Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives,

This week I’m excited to have special guest Jody Maberry on the episode! Jody Maberry is a Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger.  Jody’s clients have included former Disney Executives Lee and Dan Cockerell as well as many large organizations, family owned businesses, non-profits, government organizations, and individuals. Not only does he teach how to produce a podcast, he is also the host of his own podcast, The Jody Maberry Show. On this episode we discuss podcasting for business, resources you can use  and how you can take your online course to the next level! Tune in for this and more!    On this episode Jody and I discuss: Jody’s business backstory How to start your own podcast Podcasting for business Tips for crafting your online course  How Jody uses social media for his business   Connect with Jody:  Web Site: https://jodymaberry.com/  Podcast: https://jodymaberry.com/podcast/ LinkedIn: https://www.linkedin.com/in/jodymaberry/ Twitter: h

Listener questions today. Katie – How do I raise my rates with 3 pricing options and establish my retainer & daily rate?  Sal - How do I handle pricing questions when you’re on a group call with several prospects? Jeffery – How does one wrap their mind-set around getting 100% upfront when they wouldn't pay a general contractor or roofer 100% up front for a job? Kyle - How do I price when showing a minimum or “starting at” fee?   If you would like to get a PDF copy of the Pricing Template Example that I sent Katie, Just email me a Pricing or Business Question that I can use on the show at paul@paulklein.net and I will email a copy to you.    Show Links Referenced: Episode 002: Using Options & Anchoring in your pricing Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals Episode 016: Yes/No pricing - How to leverage up your brand Episode 049: Terms & Getting Paid.....How About 100% Upfront? Episode 005: 5 pricing arrangements and pricing for expertise not by the hour   Con

I have to admit, the first few days I was pretty scared…..worried and unsure. Am I concerned about the current events and state of the world right now? Absolutely! Am I panicked and frozen from taking action? No, absolutely not!    But how about you? Are you panicked, not taking action and frozen right now?  I challenge you to take a look at what you are focusing on and take action on the things that you CAN control RIGHT now!  I have some tips for you to help you move from panic to purpose on this week’s edition of the Pricing Is Positioning Podcast! Article: Michael Levitt Analysis: Corona Is Slowing Down, Humanity Will Survive Article: Covid-19 Will Not End the World, so it Should Not End Business Either, Says TripActions CEO Article: Coronavirus: Five Reasons for Optimism Article: The History of Pandemics #FREECON Virtual Summit Is Coming April 28-30, 2020 Connect with Paul: FREE Pricing Quiz Web: www.paulklein.net  LinkedIn - https://www.linkedin.com/in/paulkleintv/  Facebook - https://www.faceb

This week I’ve got special guest Nigel Green on the show! Nigel is the author of Revenue Harvest: A Sales Leader’s Almanac for Planning the Perfect Year. His insights have been featured in Business Insider, Thrive Global and Inc. Magazine. He delivers keynote speeches, workshops and training programs to high-performing sales teams and leaders. Nigel has more than 15 years of experience leading sales and marketing for Fortune 500 companies, mid-market companies, and start-ups.  On this episode we discuss, discuss how to increase revenue predictability, dealing with imposter syndrome and of course all things pricing! Tune in for more!   On this episode Nigel and I discuss: Nigels business backstory How to increase revenue predictability  Dealing with “imposter syndrome” What Nigels adding to his product ladder    Connect with Nigel:  Web Site: https://nigelgreen.co/  Get The Book: https://therevenueharvest.com/  LinkedIn Twitter   Connect with Paul Web: www.paulklein.net LinkedIn - https://www.linkedin.com/i

Yes, an email we got directly from “The” Jeff Bezos from Amazon…….That taught me 3 tips about business that can help you with your business on this week’s edition of the Pricing Is Positioning Podcast! The Bezos Letters Book: https://thebezosletters.com/  The Risk Growth Assessment: https://thebezosletters.com/growth  Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.   Connect with Paul: Web: www.paulklein.net  LinkedIn - https://www.linkedin.com/in/paulkleintv/  Facebook - https://www.facebook.com/paulkleintv  Instagram - https://www.instagram.com/paulkleinTV/  Twitter - https://twitter.com/PaulKleinTV  YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, blogg

Pricing Q&A this week. Brett asks about the Good, Better, Best pricing model, and how to make it work in his business given the variability of his projects. Marci is a photo organizer and says it's very difficult to have 3 pillars of prices because every job is different and that it's difficult to craft a short, one-page sales sheet for her clients. She wants to know if I have suggestions?    Nicole asks how to determine your payment terms? She would like to know if she should have a pricing system or should she adjust her pricing for each proposal and project? Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.   Connect with Paul:  Web: www.paulklein.net  LinkedIn - www.linkedin.com/in/paulkleintv/  Facebook - www.facebook.com/paulklein.net Instagram - www.instagram.com/paulkleinTV/  Twitter - twitter.com/PaulKleinTV   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own,

It seems that there's a love/hate relationship with Social Media these days or if you're like me, you just struggle with it and how to best use it for business and relationships. So this week I have Lauren Davis from Lauren V Davis Creative and The Business Event Playbook Podcast. Join Lauren and me for a discussion on what's working right now in Social Media! Lauren Davis lives near Chicago, Illinois and works with people over the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact through her marketing consultancy Lauren Davis Creative and her podcast, the Business Event Playbook. In publications since 2010... Lauren V Davis has been named as one of the "20 People You Should Know," a "Person to Watch," and a "Face of Tourism," in the midwest, as well as being recognized as an "Up-Next Future Leader." Lauren has received US Senate recognition for her passionate dedication to helping businesses succeed. Lauren'

So you have been thinking about launching that private group or community around your niche and business, but what platform to use? Should it be a Facebook Group, a Slack Channel or a Mighty Network? I have some tips for you on this week’s edition of the Pricing is Positioning Podcast!   Links Referenced: Facebook Groups - https://www.facebook.com/groups/?vertical=groups_discover_us&from_ad=true&ref=sem&kpid=go_9014569439_95215082307_414459296060_kwd-865604143562_c_  Slack - https://slack.com/  Mighty Networks - https://www.mightynetworks.com/  Mighty Hosts Free Network - https://hosts.mn.co/  Community Design Course - https://hosts.mn.co/courses/1859622?utm_source=manual  Ning - https://www.ning.com/  Zapier - https://zapier.com/home  Memberfull - https://memberful.com/  LaunchPass Slack Payment App - https://launchpass.com/  InviteRobot Slack Payment App - https://inviterobot.com/  SpotAGuest Free Mighty Network (Podcast guests/hosts) - https://community.spotaguest.com/ LinkedIn Riches John Nem

We have all done this before! We get that email or phone call from a prospect, and it’s looking like a great client and great opportunity. So you start with a discovery call or meeting, and the client seems interested like it’s going to be a great fit and eager for your services. So you craft that perfect proposal, sharpen your pen, and if your following what I preach on this show, provide them with three pricing options, each demonstrating great value around their needs. Then the client starts asking questions, wants this or that clarified, and keeps coming back with more questions and never actually commits or worst yet has ghosted you! Has this ever happen to you? I sure have and I wanted to share a few of my thoughts and strategies with you this week and how I have handled this over the years.   Show Links Referenced: Episode 002: Using Options & Anchoring in your pricing Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals Episode 007: 3 pillars of revenue for any successful

This week I’m excited to have special guest Vincent Pugliese on the show!  Vincent is the host of The Total Life Freedom Podcast and has been a professional photographer & filmmaker for more than twenty three years. He has photographed every major sporting event, including the Super Bowl, the World Series, the NHL Finals, the Kentucky Derby and even Wrestlemania. He is also author of "Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom”. These days Vincent spends his time helping Entrepreneurs and Freelancers Achieve Total Life Freedom. On this episode, we discuss how to pivot from a day job to a freedom lifestyle and how to build a following/community without the flash of social media and/or ads. We also discuss Vincent’s compelling business backstory and Total Life Freedom Community! Tune in for this and more!   On this episode Vincent and I discuss: Vincents business backstory Steps to pivot to a freedom lifestyle  How Vincent was able to build a

I am going to try something different this week! Pricing Q&A from listeners! Pricing questions today: Steve asks about an annual event that he does and how does supply & demand and scarcity play a factor in pricing? Alex asks about implementing 3 pricing options for an online product that he is getting ready to offer. David is asking about doing a monthly retainer for $500 and then billing at $200/hour and whether or not I think this is a good idea or not.   If you like this format and would like me to have more pricing questions like these let me know. Shoot me your pricing questions to: paul@paulklein.net    Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net  LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg    *** EPISODE CREDITS: If you like this podcast and are thinkin

Online courses are great, but how much should you charge for your online course? $50, $1500 or $15,000? Well, I have 4 specific tips for pricing your online course that will save you time and heartache. Mighty Networks: https://hosts.mn.co/share/H7Lgy9hjyq3N1izF?utm_source=manual   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

This week I am excited to have Ron Baker on the show. Ron is the founder of VeraSage Institute—the leading think tank dedicated to teaching value-based pricing, economics, and human capital development to professionals and businesses around the world! Ron is a frequent speaker, writer, and educator, his work takes him around the world and is dedicated to burying the billable hour and timesheets in professional knowledge firms.  On this episode, we discuss his many books (he’s written 7 of them!), the knowledge economy and why he agrees that hourly billing needs to be ditched. Our conversation this episode is packed with important information for anyone looking to switch to value based pricing. Tune in for this and more on this episode of The Pricing is Positioning Podcast.   On this episode Ron and I discuss: What the knowledge economy is and why it’s important Why Ron thinks hourly billing needs to be ditched How Ron approaches pricing  How to have effective value conversations with our clients Pricing opti

This week I have a Tech Tip for you. It's called Rumbl.....what is it? What does it do and can it help you with your business?   A few weeks ago, my son told me about this new app called Rumbl….. that's Rumbl with no "E."  I had never heard of it or knew what it's about, but you know kids these days are always the first to know about the latest trends and apps before they go mainstream. So I did a little investigative work and thought I would share my findings with you so you can decide if you want to jump in on it or if it's right for you or not. Rumbl Tag Line: The easiest way to make short videos. Host channels, create unlimited episodes, find your audience, and even monetize your videos. It’s a short form video app Its like Tic Tok and Twitter combined with out all the weirdness There is no desktop version You can connect to your other social apps within the Rumbl app Record short form videos around your area of expertise or niche   The app has a monetization element for premium channels To become a prem

You want those higher rates and higher tier clients right? We all do! Well, it all starts with mindset and value!  Every consultant, freelancer and solopreneur can develop a mindset of value by adopting these 3 beliefs on this week’s edition of the pricing is position podcast! I also share with you a little behind the scenes in the creation of my new course called Rock Your Pricing! Belief  #1 - Stop selling to your own wallet! Belief #2 - Recognize the first sale is to yourself. Belief #3 - Your mindset = your outcomes.   Books Referenced: No B.S. Marketing to the Affluent - Dan S. Kennedy Million Dollar Consulting - Alan Weiss Psycho-Cybernetics: Updated and Expanded - Maxwell Maltz Here are some key takeaways from Maxwell Maltz book:  “At least 95 percent of people have their lives blighted by feelings of inferiority to some extent, and to millions, this same feeling of inferiority is a serious handicap to success and happiness,” "Income improvement follows self-improvement and you cannot outperform you