Pricing Is Positioning

This week I am excited to have Ron Baker on the show. Ron is the founder of VeraSage Institute—the leading think tank dedicated to teaching value-based pricing, economics, and human capital development to professionals and businesses around the world! Ron is a frequent speaker, writer, and educator, his work takes him around the world and is dedicated to burying the billable hour and timesheets in professional knowledge firms.  On this episode, we discuss his many books (he’s written 7 of them!), the knowledge economy and why he agrees that hourly billing needs to be ditched. Our conversation this episode is packed with important information for anyone looking to switch to value based pricing. Tune in for this and more on this episode of The Pricing is Positioning Podcast.   On this episode Ron and I discuss: What the knowledge economy is and why it’s important Why Ron thinks hourly billing needs to be ditched How Ron approaches pricing  How to have effective value conversations with our clients Pricing opti