Pricing Is Positioning

What is Value?......If you really think about it, it’s not very clear and it is one of the most misunderstood and underutilized topics for positioning your products and services for better rates.   In today's show I give you 4 value propositions to consider for your products and services as well as some exciting updates coming up for next week's show.   Do you want to be a guest on this show? Go to www.paulklein.net/mystory and fill out the questionnaire.   Want more pricing strategies? Check out the Rock Your Pricing Online Course  Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and

7 is the new 6!....or maybe for you its 6 is the new 5.    It doesn’t really matter, what matters is that you are here because YOU embody the idea of building a high revenue, high margin solo business with no employees, no boss & no shareholders…that and more on this week’s edition of the Pricing Is Positioning Podcast!   Do you want to be a guest on this show?   I explain more in this episode, but go to www.paulklein.net/mystory and fill out the questionnaire.   Want more pricing strategies? Check out the Rock Your Pricing Online Course  Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.   ***   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that gro

If you're like me, you feel this last year has been let's say…..“CHAOTIC!”    Whether it be in our own lives, business and most certainly politically and all the challenges of COVID-19.     When chaos strikes and smacks you in the face, what are some specific steps to help you?   I often wonder and struggle with this myself, and this week I have Marianne Renner, a highly sought-after Leadership Coach, trainer and keynote speaker on the show to help us with this.   She has inspired thousands of leaders to move from chaos to clarity and become all they were meant to become.    Marianne is the author of the Chaos to Clarity Success Journal, aimed at helping leaders build the confidence and courage to make their wildest dreams come alive.    She has helped thousands of leaders across the U.S. overcome fears, doubts and limiting beliefs. Her live coaching and training programs teach practical tools for navigating through change, building strong relationships and changing mental narratives that hold you back.   Mar

Maybe you have heard of it, maybe you're already a member, but what is this Clubhouse App anyway and how can it help you with your business?   This week I provide an inside look at the invite only app, some ways you might be able to use it in your business and an opportunity to get an invite to Clubhouse from me!   Clubhouse App: https://www.joinclubhouse.com/   Clubhouse App: How to Get Started: https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/    Why Clubhouse App Might Be the Next Major Social Media Platform https://www.socialmediaexaminer.com/clubhouse-app-next-major-social-media-platform/   Want a Clubhouse App invite? Email me screenshot of your Pricing Is Positioning Podcast review to paul@paulklein.net    Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    Check out the Rock Your Pricing Online Course    ***   EPISODE CREDITS:   If you like this podcast and are thinking of

So you have heard of value-based pricing and the potential it brings for higher rates.    But how do you actually do it?    What questions should you be asking your clients?   In today's episode I unpack 3 simple questions you can ask your clients when moving towards value-based pricing or what I like to call outcome-based pricing.   Once you understand this, you can then position your pricing in close relation to that value and get the rates you deserve.   Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    Check out the Rock Your Pricing Online Course  ***   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find

Join John Nemo and I for a lively discussion and specific tips to help you with Linked In lead generation, content marketing, mindset and of course pricing!   John Nemo is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars.   The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.   John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers and Bestselling Authors including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and yours truly.   Links:    Web:  https://nemomediagroup.com/    Linked In Riches: https://linkedinriches.com/      Content Marketing Machine: https:/

The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!   I share a few of these strategies with you and how they can help you with your pricing going into 2021.    Two key concepts include:    #1 to think BIG when it comes to your value, pricing and get your mindset right, otherwise the higher fees, bigger contracts will never come.   #2 is using the power of anchoring BIG dropping Anchor bombs in conjunction with price options in your pricing strategy for your products and services.   Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    Check out the Rock Your Pricing Online Course    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters,

What if I told you that it was possible to charge $40,000 for your expertise working remotely over zoom?    I’m going to share with you a recent project where I did this and give you some tips on how you can do it too….That and more on this week’s edition of the Pricing Is Positioning Podcast.   Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

This week I have special guest Rich Brooks on the show.   Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years.    His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell.    Rich is also the host of  the Agents of Change Podcast and has been hosting the Agents of Change Digital Marketing Conference since 2012.   Join Rich and I for a great discussion on some of the latest web design and social media trends he and his team are seeing in 2021 as well as how Rich built one of the premier internet marketing agencies that has stood the test of time and of course some great pricing strategies.   Links:  Web: https://www.theagentsofchange.com    Web: https://www.takeflyte.com/     Twitter: https://twitter.com/therichbrooks     Facebook: https://www.facebook.com/therichbrooks    Ins

As a business owner you have to know your numbers. But what if I told you there was ONE number that will literally change the trajectory of your business in 2021?    This single number has the power to take your business form 5 figures to 6 figures or 6 figures to 7 figures…it’s that important! Intrigued?...Well I’m going to share it with you on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.   ***   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com  

Let’s see, was it because he forgot?........ Was it because he got busy?.......or was it because he quit? Why pausing this podcast was dumb….but definitely necessary and what the plans are for this podcast moving forward…That and more on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.   ***   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com    

This week I’ve got special guest Chris Do on the show!  Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode we have a great conversation  about Chris’s exciting backstory,  how he’s dealt with Imposter Syndrome and how he approaches pricing! Tune in for more!   On this episode Chris and I discuss: His business backstory The 1 Billion Mission Initiative Imposter syndrome Value Based Pricing How Chris approaches retainers   Links:  The Futur: https://thefutur.com/ The Blind: https://blind.com/  Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://twitter.com/theChrisDo FB: https://www.facebook.com/BizOfDesign/ LinkedIn: https://www.linkedin.com/in/thechrisdo/ Youtube: https://www.youtube.com/user/chrisdo72   Connect with Paul: Rock Your Pricing Community Free Training Take The Pricing Quiz! Web: w

Listener questions today. Steve - – Has a question about monthly subscriptions with three tiers.  Cheryl  – How should I price Powerpoint presentations? Ian – Do you have a template for scope of work language I can use for my client?    Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.     Connect with Paul: Rock Your Pricing Community Free Training Take The Pricing Quiz! Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and aut

Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve. This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent.  It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements.  Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients.   Connect with Paul: Rock Your Pricing Community Free Training Take The Pricing Quiz!   Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV

This week I’m excited to interview special guest Geoff Kullman. Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts. On this episode Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch and of course, how Geoff approaches pricing! Tune in for this and much more!    On this episode we discuss: Geoff’s lead magnet do’s & don’ts Writing tips for your next copy  The importance of knowing your audience  Geoff’s business backstory  Social media and your brand How Geoff approaches pricing    Connect with Geoff:   Website: geoffkullman.com Resources: geoffkullman.com/resources Book A 15-Minute Call: calendly.com/geoffkullman/15min/   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leade

This week I’m excited to interview special guest Stacey Brown Randall!  Stacey is a Speaker, Podcaster and Business Consultant, featured in Entrepreneur Magazine, Fox Business and Forbes Magazine. She is the Author of the book - Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion. Stacey specializes in generating referrals and helping business owners who are in relationship-based sales including Financial Advisors, Attorneys, Interior Designers, CPAs, Realtors, Coaches/Consultants, Small Business Owners.  If you have any questions regarding referrals this episode is for your! Tune in for this and much more!    Connect with Stacey:   Promo: https://www.staceybrownrandall.com/quiz Stacey's Book: Generating Business Referrals Without Asking is available here! Website: www.staceybrownrandall.com Podcast: www.staceybrownrandall.com/podcast/    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment

This episode I’ve got special guest Brian Dixon on the show!  Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more!    Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books   Connect with Brian:   LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, r

This week I’m excited to have Jerod Morris on the show!  Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative.  Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures course about podcasting, and is now neck-deep into two exciting startup projects (Unemployable and THINKERS Notebook). On this episode we talk about community in the digital age, the “unemployable initiative” and Jerod’s business backstory. Tune in for more!    The Unemployable Initiative: https://members.unemployable.com/ 7-Figure Small Podcast: https://unemployable.com/7-figure-small/   Connect with Jerod:  LinkedIn: https://www.linkedin.com/in/jerodmorris/ Twitter: https://twitter.com/jerodmorris   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, c

This week I’m excited to have Gina Bianchini on the episode! Gina is the CEO & Co-Founder of Mighty Networks and former co-founder & CEO of Ning. Mighty Networks mission is to usher in a new era of creative business built on community. The platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand. In this episode Gina and I discuss her business background, the creation of Mighty Networks and what Might Networks can do for you as a professional! Tune in for this and much more!    Community Design Masterclass: https://hosts.mn.co/all-courses Mighty Hosts Free Network:  https://hosts.mn.co/   Connect with Gina:  LinkedIn: https://www.linkedin.com/in/ginabianchini/ Twitter: https://twitter.com/ginab Instagram - https://www.instagram.com/gbianchini/?hl=en   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own,

This week I’m excited to have special guest David C. Baker! David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc. David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS.   “What’s so compelling about Mr. Baker is that he’s an expert on being an expert.”  —Carl Richards, NY Times   On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest  book “The Business of Expertise”. Tune in for this and more!    Connect with David:  Website: https://www.davidcbaker.com/ Books: https://www.davidcbaker.com/book-the-business-of-expertise LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/ Twitter: https://twitter.com/davidcbaker   *** EPISODE