Pricing Is Positioning

This week I’m excited to have special guest David C. Baker! David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc. David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS.   “What’s so compelling about Mr. Baker is that he’s an expert on being an expert.”  —Carl Richards, NY Times   On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest  book “The Business of Expertise”. Tune in for this and more!    Connect with David:  Website: https://www.davidcbaker.com/ Books: https://www.davidcbaker.com/book-the-business-of-expertise LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/ Twitter: https://twitter.com/davidcbaker   *** EPISODE